What is the trend of at-home soft serve?

Innovative solution for consumers to enjoy soft serve without leaving home.

What is the trend of hybrid desserts?

Creating unique flavor combinations through the fusion of different types of desserts.

What is the trend of convenient treats?

Providing easy-to-make snacks for busy consumers on-the-go.

What are the implications for the frozen desserts industry?

The frozen dessert industry can capitalize on hybrid dessert trends by developing unique flavors to meet consumer demand.

What are the implications for the supermarkets/retail industry?

Retailers can meet consumer demand for convenient treats by stocking innovative desserts like at-home soft serve cones.

What are the implications for the food packaging industry?

The food packaging industry can develop creative packaging to keep innovative desserts like hybrid treats and at-home soft serve cones fresh in the freezer.

Frozen Soft Serve Cones : soft serve cones

Blue Bunny Twist Cones are Crunchy with Soft Dairy Dessert Fillings

Laura McQuarrie — April 4, 2022 — Lifestyle

References: BlueBunny & prnewswire

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Freshly made soft serve is often enjoyed straight from the ice cream parlor but Blue Bunny is now introducing a more convenient way for people of all ages to treat themselves to soft serve cones at home. The all-new Twist Cones are described as "a new twist on soft serve that are deliciously soft, straight from your freezer" and they combine soft dairy dessert fillings with crunchy cones.

Available in three flavors (Chocolate Vanilla, Strawberry Cheesecake and Chocolate Peanut Butter,) Blue Bunny Twist Cones feature a chocolate bite at the bottom as an added treat. Those who have already tried the new Twist Cones report that they are different from the other cones that are available in stores today.

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Trend Themes

At-home Soft Serve — Innovative solution for consumers to enjoy soft serve without leaving home.
Hybrid Desserts — Creating unique flavor combinations through the fusion of different types of desserts.
Convenient Treats — Providing easy-to-make snacks for busy consumers on-the-go.

Industry Implications

Frozen Desserts — The frozen dessert industry can capitalize on hybrid dessert trends by developing unique flavors to meet consumer demand.
Supermarkets/retail — Retailers can meet consumer demand for convenient treats by stocking innovative desserts like at-home soft serve cones.
Food Packaging — The food packaging industry can develop creative packaging to keep innovative desserts like hybrid treats and at-home soft serve cones fresh in the freezer.

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