McDonald's is Testing a New Smoky BLT Quarter Pounder with Cheese
Katherine Pendrill — October 23, 2021 — Lifestyle
References: chewboom
If you're already a fan of McDonald's Quarter Pounder burger, you'll probably be excited to know that the brand is in the midst of testing a new Smoky BLT Quarter Pounder with Cheese.
According to reports from eagle-eyed fans, McDonald's has recently begun testing a new burger called the Smoky BLT Quarter Pounder with Cheese at select locations in Maryland. This hefty burger consists of a quarter-pound beef patty layered with American cheese, three half-strips of bacon, sliced Roma tomatoes, shredded lettuce, and a smoky BLT sauce. All these toppings are then sandwiched between two halves of a sesame seed bun. The brand is also testing a new Double Smoky BLT Quarter Pounder with Cheese at the same time, which features two beef patties.
Image Credit: McDonald’s
According to reports from eagle-eyed fans, McDonald's has recently begun testing a new burger called the Smoky BLT Quarter Pounder with Cheese at select locations in Maryland. This hefty burger consists of a quarter-pound beef patty layered with American cheese, three half-strips of bacon, sliced Roma tomatoes, shredded lettuce, and a smoky BLT sauce. All these toppings are then sandwiched between two halves of a sesame seed bun. The brand is also testing a new Double Smoky BLT Quarter Pounder with Cheese at the same time, which features two beef patties.
Image Credit: McDonald’s
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Trend Themes
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New Fast Food Burger Offerings — McDonald's recent testing of the Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity in the fast food industry for new burger offerings.
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Premium Burger Chains — The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese.
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Customizable Fast Food Menus — McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options.
Industry Implications
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Fast Food — McDonald's testing of new burger offerings have the potential to disrupt the fast food industry.
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Premium Burgers — The premium burger industry may experience disruption due to McDonald's testing of the Smoky BLT Quarter Pounder with Cheese.
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Customizable Fast Food Menus — McDonald's testing of customizable burgers such as the Double Smoky BLT Quarter Pounder with Cheese presents a disruptive innovation opportunity for other fast food chains to offer customizable menu options.
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