What is the trend of smart packaging?

The use of interactive packaging to create personalized experiences and connect with consumers, enhancing engagement.

What is the trend of lifestyle-based promotions?

Tailoring product promotions and messaging to consumers based on their personality traits and preferences.

What is the trend of personalized recommendations?

Using data from personality tests and consumption habits to provide tailored product recommendations and recipe suggestions.

What are the implications for the food and beverage industry?

The use of smart packaging and personality-based promotions can disrupt traditional marketing strategies and enhance customer engagement in the food and beverage industry.

What are the implications for the consumer goods industry?

Interactive packaging and personalized recommendations can create brand loyalty and increase sales in the consumer goods industry.

What are the implications for the retail industry?

Incorporating smart packaging and personalized promotions can provide a unique shopping experience, increase customer loyalty, and disrupt traditional retail marketing techniques.

Personality-Inspired Drink Packaging : smart packaging

Tetra Pak's Smart Packaging Leads Fans to a Personality Test

Laura McQuarrie — April 20, 2023 — Lifestyle

References: appetitecreative & fabnews.live

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Tetra Pak teamed up with creative technology studio Appetite Creative to create an interactive smart packaging experience for fans that educates, inspired and connects people to their unique essence. The connected packaging for one-liter passion fruit, pineapple and mango beverages connect to a web app via a scannable QR code, which leads to a personality test.

With this test, users get to uncover the drink that best first their personality type, which has the potential to inspire exploration and discovery of new products or a reintroduction to ones that have already been tried. This experience also generates alcoholic and non-alcoholic recipes based on the results of the quiz, and it considers factors based on the test taker's consumption habits.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Smart Packaging — The use of interactive packaging to create personalized experiences and connect with consumers, enhancing engagement.
Lifestyle-based Promotions — Tailoring product promotions and messaging to consumers based on their personality traits and preferences.
Personalized Recommendations — Using data from personality tests and consumption habits to provide tailored product recommendations and recipe suggestions.

Industry Implications

Food and Beverage — The use of smart packaging and personality-based promotions can disrupt traditional marketing strategies and enhance customer engagement in the food and beverage industry.
Consumer Goods — Interactive packaging and personalized recommendations can create brand loyalty and increase sales in the consumer goods industry.
Retail — Incorporating smart packaging and personalized promotions can provide a unique shopping experience, increase customer loyalty, and disrupt traditional retail marketing techniques.

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