Energy-Boosting Fruit Drinks

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Smoothie King SK Refreshers Come Served Over Ice

— February 7, 2024 — Lifestyle
The Smoothie King SK Refreshers are being test marketed by the brand as a series of drinks perfect for consumers to try out as an alternative way to boost their energy levels and more.

The drinks come as the brand's first-ever that's served over ice rather than blended and are shaken-to-order with 60mg of caffeine in each 20-ounce serving. The drinks are also crafted with whole fruits like pineapple and strawberry in the mix alongside real juice to provide antioxidants like vitamins A and E. The drinks have less than 10-grams of added sugar in each 20-ounce serving , and are free from artificial flavors and preservatives.

The Smoothie King SK Refreshers come in Pineapple Mango Lemonade, Strawberry Guava Lemonade, Strawberry Guava and Pineapple Mango flavors.

Image Credit: Smoothie King

Trend Themes

  1. Energy-boosting Drinks — The Smoothie King SK Refreshers offer a convenient and refreshing way for consumers to boost their energy levels with a variety of fruit flavors and added caffeine.
  2. Shaken-to-order Refreshments — The introduction of the Smoothie King SK Refreshers showcases a shift towards serving drinks over ice and the opportunity for customization and on-the-go consumption.
  3. Health-conscious Beverages — With whole fruits, real juice, and minimal added sugar, the Smoothie King SK Refreshers cater to health-conscious consumers seeking nutritious and flavorful options.

Industry Implications

  1. Smoothie/juice Bars — The Smoothie King SK Refreshers present an opportunity for smoothie and juice bar businesses to expand their beverage offerings and attract health-conscious customers.
  2. Cafes/coffee Shops — Cafes and coffee shops can embrace the trend of energy-boosting drinks by incorporating the Smoothie King SK Refreshers into their menu, catering to customers looking for alternative sources of energy.
  3. Convenience Stores — By stocking the Smoothie King SK Refreshers, convenience stores can tap into the market of on-the-go consumers seeking healthy and refreshing beverages with added energy benefits.
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