The 'Shleep Sanctuary' is a Real Place to Count Sheep
Laura McQuarrie — September 27, 2022 — Marketing
References: emma-sleep & famouscampaigns
Countless people have put themselves to sleep by counting sheep but the Shleep Sanctuary set in the stunning Sussex countryside offers people the chance to count sheep for real as they doze off. The dome for two guests is equipped with a comfortable double bed and 360-degree views of the surrounding natural environment and its pre-numbered sheep.
This unforgettable nighttime experience was conceptualized by sleep brand Emma Sleep and it was inspired by research that says 10% of Brits report that they can’t remember the last time they had a decent night’s sleep.
After settling in for the night after a freshly made dinner, guests will wake up to a breakfast made with locally sourced ingredients and a guided yoga session.
This unforgettable nighttime experience was conceptualized by sleep brand Emma Sleep and it was inspired by research that says 10% of Brits report that they can’t remember the last time they had a decent night’s sleep.
After settling in for the night after a freshly made dinner, guests will wake up to a breakfast made with locally sourced ingredients and a guided yoga session.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Sleep Sanctuaries — The rise of unique sleep experiences, such as sleeping in nature, could create opportunities for luxury hospitality brands to create exclusive and memorable accommodations.
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Sleep-tech Integration — Sleep-centric technology, such as smart beds that adjust to sleep positions, could be integrated into these types of sleep sanctuaries to offer a truly personalized sleep experience.
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Eco-tourism — Eco-tourism is a growing trend, and sleep sanctuaries like the Shleep Sanctuary fit into this trend, offering travelers a chance to experience nature and support sustainable tourism.
Industry Implications
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Hospitality — Luxury hospitality brands could create sleep sanctuaries with unique sleep experiences, which would offer a memorable and exclusive accommodation option for travelers.
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Technology — Designers could experiment with combining sleep-centric technology with eco-tourism to create innovative and personalized experiences.
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Tourism — Eco-tourism is a growing trend, which is focused on responsible travel and supporting sustainable tourism. Sleep sanctuaries like the Shleep Sanctuary could be part of this trend, offering travelers a chance to experience nature and support sustainable tourism.
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