These Starbucks Japan shaved ice desserts are headed to participating locations to offer consumers an Italian-inspired way to beat the heat and enjoy seasonally appropriate taste experiences. The brand is introducing the new White Peach & Lychee Bouquet Granita alongside the Mango & Passionfruit Granita and Grapefruit Granita, which each set themselves apart from Japanese shaved ice treats with a deeper flavor profile and toppings. The formulation of each treat focuses on layers to help offer a delightful appearance, while also providing flavors that will evolve during eating and melting.
The Starbucks Japan shaved ice desserts are being offered at select locations to give them a rarer profile that encourages consumers to track them down to give them a try while they can.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Layered Frozen Desserts — Multi-texture shaved ice formats with evolving flavors create premium seasonal treats that blur the line between beverage, dessert, and experiential snack.
Limited-location Menu Drops — Scarcity-driven releases at select stores build consumer urgency while turning foodservice launches into trackable, destination-based experiences.
Global Flavor Hybrids — Italian-inspired granita adapted for Japanese cafe culture signals room for cross-cultural dessert formats with localized fruit profiles and visual appeal.
Industry Implications
Quick-service Restaurants — Cafe and fast-casual brands can use limited seasonal desserts to increase foot traffic, social sharing, and premium menu differentiation.
Frozen Desserts — The category is expanding beyond traditional shaved ice through layered formulations, fruit-forward ingredients, and elevated presentation formats.
Specialty Beverages — Melting, spoonable drinks and dessert hybrids suggest new product territory for brands seeking refreshing formats with multisensory appeal.
