What is the trend of themed beverages?

The introduction of shark attack-themed drinks capitalizes on novelty and adventurous consumer experiences.

What is the trend of experiential dining?

Consumers are increasingly drawn to food and drink items that offer an immersive and entertaining dining experience.

What is the trend of playful food aesthetics?

Using visually striking elements like gummy sharks to create engaging and memorable food presentations is becoming more popular.

What are the implications for the food and beverage industry?

Creating uniquely themed drinks and desserts can attract adventurous customers looking for novel experiences.

What are the implications for the marketing and advertising industry?

Innovative drink marketing that combines exciting themes with social media-friendly aesthetics can drive customer interest.

What are the implications for the hospitality industry?

Experiential food and beverage offerings in cafés and restaurants can enhance overall customer satisfaction and engagement.

Shark Attack-Themed Drinks : Shark Bite Creme Freeze

The BIGGBY COFFEE Shark Bite Creme Freeze is Here for Summer

Michael Hemsworth — July 6, 2024 — Lifestyle

References: biggbyfranchising & restaurantmagazine

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The BIGGBY COFFEE Shark Bite Creme Freeze is making its way to participating locations for the summer to provide consumers with a dangerously delicious refreshment to enjoy. The drink is crafted with a blue raspberry and strawberry flavor that's topped with with whipped cream alongside a gummy shark to complete the look. The drink is positioned as a delicious menu item that is both playful and slightly ominous to give it an almost thrilling profile that adventurous patrons are sure to enjoy.

Director of Marketing Jaime Balazy spoke on the BIGGBY COFFEE Shark Bite Creme Freeze saying, "We wanted to create something that would leave our customers’ jaws dropped. The Shark Bite Creme Freeze combines the excitement of summer with flavors that pack a punch, making it a must-try for anyone seeking a taste of thrill.”

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Themed Beverages — The introduction of shark attack-themed drinks capitalizes on novelty and adventurous consumer experiences.
Experiential Dining — Consumers are increasingly drawn to food and drink items that offer an immersive and entertaining dining experience.
Playful Food Aesthetics — Using visually striking elements like gummy sharks to create engaging and memorable food presentations is becoming more popular.

Industry Implications

Food and Beverage — Creating uniquely themed drinks and desserts can attract adventurous customers looking for novel experiences.
Marketing and Advertising — Innovative drink marketing that combines exciting themes with social media-friendly aesthetics can drive customer interest.
Hospitality — Experiential food and beverage offerings in cafés and restaurants can enhance overall customer satisfaction and engagement.

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