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Starbucks Adds Tiramisu Velvet to Its Holiday Menu

Edited by Amy Duong — October 6, 2026 — Lifestyle
This article was written with the assistance of AI.
Starbucks is expanding its holiday menu with Tiramisu Velvet drinks, giving seasonal orders a dessert-like turn instead of relying only on the usual mint-and-mocha lane. The broader offering pairs that newcomer with returning seasonal staples plus food and merchandise, so the holiday stop stretches beyond a quick coffee pickup.

A Christmas Tree glass cup is a collectible hook, turning part of the menu into something that sticks around after the drink is gone. With merch split into three collections, Starbucks is treating the season as a fuller ritual that blends sipping with a keepsake moment.

For shoppers, this means one visit can cover a festive beverage, a snack, and a gift without adding another stop to the holiday errand list.

Image Credit: @snackolator
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
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Trend Themes

  1. Dessert-inspired Beverages — Dessert flavors like tiramisu create space for premium seasonal drinks that feel more indulgent than standard coffee offerings.
  2. Collectible Holiday Merch — Limited-edition cups and themed collections extend brand engagement beyond consumption by turning seasonal purchases into keepsakes.
  3. One-stop Gifting Rituals — Bundling drinks, snacks, and merchandise positions coffeehouses as convenient holiday destinations for both self-treating and gift buying.

Industry Implications

  1. Specialty Coffee — Seasonal menu expansion gives cafes room to compete through novelty, indulgence, and occasion-based customer visits.
  2. Foodservice Retail — Hybrid beverage, food, and merchandise formats blur the line between quick-service dining and curated retail experiences.
  3. Consumer Gifting — Affordable branded merchandise tied to festive rituals supports impulse gifting within everyday shopping routines.
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