Schweppes Grapefruit Slimline Tonic is Arriving Ahead of Summertime
Michael Hemsworth — March 3, 2022 — Marketing
References: schweppesus & foodbev
The Schweppes Grapefruit Slimline Tonic is being launched by The Coca-Cola Company in the UK to provide consumers with a way to get ready for warm weather entertaining with a premium sparkling refreshment.
The tonic water is characterized by its deeply citrus flavor profile that is dry and crisp to boot, which will make it a perfectly balanced option when used in cocktails and mocktails alike. The product was developed by the brand in response to changing drinking habits and continued interest in grapefruit-flavored refreshments.
The Schweppes Grapefruit Slimline Tonic is arriving at Asda locations in the UK where consumers can pick it up in one-liter bottles that are priced at £1.60 each. The product is arriving ahead of the busy summertime entertaining months when it's likely to be a hit with or without alcohol.
The tonic water is characterized by its deeply citrus flavor profile that is dry and crisp to boot, which will make it a perfectly balanced option when used in cocktails and mocktails alike. The product was developed by the brand in response to changing drinking habits and continued interest in grapefruit-flavored refreshments.
The Schweppes Grapefruit Slimline Tonic is arriving at Asda locations in the UK where consumers can pick it up in one-liter bottles that are priced at £1.60 each. The product is arriving ahead of the busy summertime entertaining months when it's likely to be a hit with or without alcohol.
Trend Themes
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Citrus-flavored Drinks — Opportunity for beverage companies to create more premium and sophisticated citrus-flavored drinks for the summer months.
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Low-calorie Mixers — Opportunity for beverage companies to create and market low-calorie versions of popular mixer drinks like tonic water.
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Cocktail and Mocktail Culture — Opportunity for brands to cater to the rising demand for sophisticated and creative cocktail and mocktail options for at-home entertaining.
Industry Implications
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Beverage — Beverage companies can capitalize on changing drinking habits and preferences with new and unique drink offerings.
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Retail — Retailers can benefit from stocking a variety of premium mixers and drinks to cater to the rising demand for at-home cocktail and mocktail culture.
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Hospitality — Restaurants and bars can incorporate unique and sophisticated citrus-flavored drinks and low-calorie mixers in their menus to offer customers a premium cocktail experience.
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