Bloody Drinks Brings Its Bloody Mary to 360 Morrisons Stores
Edited by Amy Duong — October 19, 2026 — Business
This article was written with the assistance of AI.
References: thespiritsbusiness
Bloody Drinks is expanding its ready-to-drink cocktail footprint with its canned Bloody Mary entering 360 Morrisons stores across the UK. The move gives grocery shoppers seeking a bar-style serve at home another supermarket option for the brand's flagship mix.
The 250ml can combines tomato juice with amontillado Sherry and London-made 58 & Co vodka, carrying core Bloody Mary flavors into a grab-and-go format. It is priced at £3.75 and sits at 6.1% ABV. In the UK, the can is also sold through other grocers including Sainsbury's and Waitrose.
A 360-store Morrisons rollout turns a niche brunch cocktail into a more routine supermarket purchase for UK buyers. Keeping the serve in a single can at £3.75 widens the RTD field for shoppers who want a savory alternative to sweeter canned cocktails.
Image Credit: Bloody Drinks
The 250ml can combines tomato juice with amontillado Sherry and London-made 58 & Co vodka, carrying core Bloody Mary flavors into a grab-and-go format. It is priced at £3.75 and sits at 6.1% ABV. In the UK, the can is also sold through other grocers including Sainsbury's and Waitrose.
A 360-store Morrisons rollout turns a niche brunch cocktail into a more routine supermarket purchase for UK buyers. Keeping the serve in a single can at £3.75 widens the RTD field for shoppers who want a savory alternative to sweeter canned cocktails.
Image Credit: Bloody Drinks
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
-
Savory RTD Cocktails — Savory flavor profiles create white space in a canned cocktail market still dominated by sweet, citrus, and spritz-style serves.
-
Supermarket Bar Serves — Grocery retail placement normalizes premium cocktail experiences as everyday at-home purchases rather than bar-only occasions.
-
Single-serve Premiumization — Compact cans with recognizable spirits and elevated ingredients allow brands to signal craft quality at accessible trial prices.
Industry Implications
-
Alcoholic Beverages — Ready-to-drink formats are broadening beyond standard mixes as brands translate niche cocktail rituals into scalable packaged products.
-
Grocery Retail — Expanded supermarket distribution gives retailers differentiated adult beverage options that can capture convenience-led and occasion-based shopping.
-
Food and Beverage Packaging — Portable can formats support experimentation with complex recipes while maintaining portion control, shelf visibility, and grab-and-go convenience.
8.2
Score
Popularity
Activity
Freshness
