The Sanrio x Pastel collaboration has been announced by the brands in Japan to put the recognizable Pompompurin animated character in the spotlight for fans to admire. The dessert lineup includes several treats for fans to pick up including the literally cheeky 'Purin Purin Purin-Pompompurin's Bottom' puddings that feature the backside of the animated golden retriever character. The collection also includes the 'Pompompurin Loves Purin Set,' 'Pompompurin Loves Purina a la Mode' and more.
The Sanrio x Pastel collaboration is slated to make its debut at the brand's participating locations in Japan starting March 1 and be on offer through April 30, 2025. The dessert range will also see some prepackaged treats headed to grocery stores for lucky fans to pick up.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Character-inspired Desserts — Dessert collections themed around popular characters offer unique consumer experiences by combining fandom with indulgence.
Collaborative Branding — Collaborations between well-loved brands and food companies create fresh brand recognition and drive consumer interest.
Limited-time Offerings — Offering limited-edition products can stimulate demand and create a sense of urgency among consumers.
Industry Implications
Fandom Merchandise — The combination of consumer goods with popular culture icons presents an expanding market where fans can engage with their favorite franchises.
Confectionery Innovation — Creating visually appealing, character-based desserts can transform traditional sweets into engaging novelty items.
Collaborative Marketing — Brands working together on product lines can leverage mutual strengths and expand their audience reach effectively.
