On Unveiled Its Run On Clouds Brand Identity in Paris
Adam Harrie — July 9, 2026 — Business
References: press.on-running
At its inaugural On Running Summit in Paris, On Running declared running foundational to its global strategy and unveiled a refreshed 'Run On Clouds' brand identity built around four core sensations: Soft, Support, Energy and Speed. The brand also introduced the Cloudboom Strike 2, its next-generation marathon shoe, featuring new CloudTec Sphere geometry and a Helion HF midsole that is 15% lighter and 20% softer.
The three-day summit brought together more than 200 run-specialty partners and elite athletes, during which On also announced expanded launch exclusives and continued investment in B2B infrastructure to strengthen retail relationships.
On Running shows how performance brands are increasingly pairing product innovation with brand philosophy to build deeper, long-term connections with runners.
Image Credit: On
The three-day summit brought together more than 200 run-specialty partners and elite athletes, during which On also announced expanded launch exclusives and continued investment in B2B infrastructure to strengthen retail relationships.
On Running shows how performance brands are increasingly pairing product innovation with brand philosophy to build deeper, long-term connections with runners.
Image Credit: On
What runners want from next-gen performance shoes
Informs decisions on what running-shoe features to cover, who’s in-market, and which product angles drive trial and switching.
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When was the last time you bought running shoes?
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If you were buying running shoes, how much would softness matter?
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If you bought running shoes soon, what would you prioritize most?
Trend Themes
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Sensory Performance Branding — Brand identities built around tangible sensations such as softness, support, energy and speed create openings for performance companies to translate technical benefits into emotionally resonant consumer experiences.
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Summit-led Product Launches — Exclusive partner summits are becoming high-impact platforms where athletic brands combine retail education, athlete endorsement and product storytelling to deepen market influence.
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Next-generation Marathon Footwear — Advanced midsole foams, lighter geometries and precision cushioning systems are reshaping competitive running shoes with new potential for measurable comfort and speed differentiation.
Industry Implications
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Sportswear — Performance apparel and footwear brands are blending engineering breakthroughs with lifestyle-driven narratives to strengthen loyalty across elite and everyday athlete segments.
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Retail Partnerships — Run-specialty retailers gain strategic value from exclusive launches and enhanced B2B infrastructure that position stores as experiential hubs for technical product discovery.
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Athletic Events — Brand-hosted summits and athlete gatherings are evolving into influential industry forums that merge community building, product validation and commercial relationship development.
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