What is the trend of cultural celebration packaging?

Distinctive packaging that incorporates cultural symbols enhances the storytelling aspect of premium products, creating a deeper emotional connection with consumers.

What is the trend of limited-edition artisan collaborations?

Partnerships with artists for limited editions infuse products with unique artistic value, driving consumer intrigue and demand.

What is the trend of luxury gifting experiences?

Elevating traditional gifting occasions with luxury products offers consumers a prestigious experience that combines legacy with celebration.

What are the implications for the alcoholic beverages industry?

Special edition releases for cultural celebrations accelerate brand recognition and loyalty within the premium alcoholic beverages market.

What are the implications for the luxury goods industry?

Innovative collaborations with artists and designers create exclusive products that captivate the luxury market and resonate with high-end consumers.

What are the implications for the gift and novelty industry?

Incorporating cultural and celebratory themes into gift packs appeals to the novelty market, offering unique options to discerning gift givers.

Lunar New Year Whiskeys : Royal Salute Lunar New Year

The Royal Salute Lunar New Year Gift Pack Marks the Year of the Snake

Michael Hemsworth — January 30, 2025 — Lifestyle

References: royalsalute & thespiritsbusiness

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

The Royal Salute Lunar New Year gift pack has been introduced by the Chivas Brothers-owned distillery that marks the Year of the Snake and provides consumers with the perfect option to offer as a gift to a someone special. The gift pack comes with the Royal Salute 21-year-old Scotch Whiskey itself, which comes packaged inside a specially designed box that boasts artwork by Chinese illustrator Jason Lyon. The product thus prioritizes prosperity, opportunity and rebirth, and also features the imagery of a celebratory gun salute being fired from The Tower of London to further enhance the celebratory nature of the product.

Lyon himself commented on the Royal Salute Lunar New Year gift pack saying, "My design captures the intricate details and symbols used to elevate the festive atmosphere as people across the globe gather to celebrate new opportunities. With this special edition of Royal Salute, I’m blending legacy and culture to immerse others in joy, fortune, elegance and love.”

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Cultural Celebration Packaging — Distinctive packaging that incorporates cultural symbols enhances the storytelling aspect of premium products, creating a deeper emotional connection with consumers.
Limited-edition Artisan Collaborations — Partnerships with artists for limited editions infuse products with unique artistic value, driving consumer intrigue and demand.
Luxury Gifting Experiences — Elevating traditional gifting occasions with luxury products offers consumers a prestigious experience that combines legacy with celebration.

Industry Implications

Alcoholic Beverages — Special edition releases for cultural celebrations accelerate brand recognition and loyalty within the premium alcoholic beverages market.
Luxury Goods — Innovative collaborations with artists and designers create exclusive products that captivate the luxury market and resonate with high-end consumers.
Gift and Novelty — Incorporating cultural and celebratory themes into gift packs appeals to the novelty market, offering unique options to discerning gift givers.

7.2

Score

Popularity

Activity

Freshness