Mark Anthony Brands Debuted Rey Azul Just in Time for the Holidays
Grace Mahas — October 31, 2022 — Lifestyle
References: reyazultequila
Mark Anthony Brands - the makers of the iconic White Claw brand - recently expanded its portfolio with the launch of Rey Azul, a new tequila soda. The new ready-to-drink cocktail comes at a time when Americans, particularly Gen Z, are growing fonder of tequila.
Rey Azul, or ‘Blue King,’ is a canned tequila soda that is made with authentic tequila using blue agave grown in Jalisco, Mexico, and produced in partnership with a second-generation family-owned agave farm and distillery. Currently available in four flavors, each blended with sea salt: Mango, Lime, Pineapple and Grapefruit, the beverage are additive-free, gluten-free, 100 calories, and come with a 5% ABV.
Rey Azul is currently available at select retailers in 18 states, with plans to be available in 22 more states by the end of 2022.
Image Credit: Mark Anthony Brands
Rey Azul, or ‘Blue King,’ is a canned tequila soda that is made with authentic tequila using blue agave grown in Jalisco, Mexico, and produced in partnership with a second-generation family-owned agave farm and distillery. Currently available in four flavors, each blended with sea salt: Mango, Lime, Pineapple and Grapefruit, the beverage are additive-free, gluten-free, 100 calories, and come with a 5% ABV.
Rey Azul is currently available at select retailers in 18 states, with plans to be available in 22 more states by the end of 2022.
Image Credit: Mark Anthony Brands
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Tequila Soda Boom — With the increasing popularity of tequila, there is a growing opportunity to innovate on the traditional soda cocktail by collaborating with agave farms and distilleries and offering unique blends to tap into the market demand.
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Authentic RTD Cocktails — The demand for ready-to-drink cocktails made with authentic and premium ingredients offers an opportunity to disrupt the beverage industry by offering innovative and unique blends with sea salt or other natural flavors.
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Gen Z Beverage Preferences — Understanding the changing beverage preferences of Gen Z, particularly towards tequila and health-conscious beverages, offers opportunities to introduce new innovative products that cater to their lifestyle and taste preferences.
Industry Implications
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Alcoholic Beverages — The tequila soda market has a promising outlook, and companies can collaborate with agave farms and distilleries to offer unique flavors that cater to changing preferences and capitalize on the growing demand for authentic and premium ready-to-drink cocktails.
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Health and Wellness Beverages — Addressing Gen Z's demand for healthier beverage options by offering low-calorie and additive-free ready-to-drink cocktails with authentic and premium ingredients creates an opportunity to disrupt the health and wellness beverage market.
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Canned Beverages — The growing popularity of canned beverages, particularly among younger generations, opens up opportunities to innovate on traditional cocktails and offer unique blends of premium ingredients with a portable and convenient packaging suitable for on-the-go consumption.
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