Raising the Bar is a Monthly Subscription Beverage Company
Elena Rahman — June 13, 2022 — Lifestyle
References: weareraisingthebar
Raising the Bar is a company that offers consumers alcohol-alternative beverages on a monthly basis. The zero-proof brand curates a selection of alcohol-free cocktails to create a monthly subscription service. The company delivers its alcohol-free craft cocktail ingredients directly to the consumer's homes to help them create delicious mocktails.
To acquire a monthly package, consumers can head to Raising the Bar's website and register for a subscription with a few clicks. Consumers can select from a one, three, six, or twelve month plan. Boxes are shipped around the 15th of each month with unique ingredients, tools, and instructions on how to mix the perfect mocktail. Moreover, subscription users have access to the Members Only Portal for additional resources.
Image Credit: Raising the Bar
To acquire a monthly package, consumers can head to Raising the Bar's website and register for a subscription with a few clicks. Consumers can select from a one, three, six, or twelve month plan. Boxes are shipped around the 15th of each month with unique ingredients, tools, and instructions on how to mix the perfect mocktail. Moreover, subscription users have access to the Members Only Portal for additional resources.
Image Credit: Raising the Bar
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Zero-proof Subscription Services — Creating monthly alcohol-free beverage subscription services can appeal to individuals who want to avoid alcohol consumption for health, religious, or lifestyle reasons.
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Mocktail Curating — Curating alcohol-free cocktails to send monthly to subscribers enables discovery of new tastes and more experimentation with ingredients.
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Members Only Portal — Providing exclusive access to additional resources and content to paid subscribers can increase customer loyalty and retention.
Industry Implications
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Beverage Industry — Creating new and innovative drinks to cater to the increasing demand for non-alcoholic beverages can lead to brand differentiation and increased market share.
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Subscription Box Industry — Partnering with companies in niche markets like the zero-proof drinks industry can enable the creation of unique and engaging monthly subscriptions.
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Hospitality Industry — Offering high-quality and tasty alcohol-free cocktail options on menus can attract different clientele, including individuals who wish to abstain from alcohol consumption.
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