Brisket-Filled Quesadillas

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Chipotle's New Quesabrisket is a Meaty Hybrid Dish

— September 29, 2021 — Lifestyle
Chipotle recently announced the debut of an exciting new menu item dubbed the 'Quesabrisket."

As you might have guessed from the name, the Quesabrisket is a cross between a quesadilla and brisket. More specifically, the dish consists of a Smoked Brisket Quesadilla paired with a trio of dipping sauces: Queso Blanco, Tomatillo-Red Chili Salsa, and Tomatillo-Green Chili Salsa. The brand is encouraging fans to try mixing the Queso Blanco and Tomatillo-Red Chili Salsa to create its latest menu hack, Spicy Queso. The new Spicy Queso dip boasts a bold and intense heat that pairs perfectly with the Quesabrisket.

The new Quesabrisket is available exclusively through the Chipotle app and Chipotle.com for a just a limited time now through October 31, 2021.

Image Credit: Chipotle

Trend Themes

  1. Meaty Mashups — Opportunities for unique hybrid dishes that combine different types of proteins with existing menu items
  2. Enhancing Customer Experience Through Digital Channels — Opportunities to offer exclusive menu items and promotions through online ordering channels to boost customer engagement and attract new customers
  3. Innovative Dip Combinations — Opportunities to offer creative and customizable dipping sauce options for customers to experiment with and share on social media

Industry Implications

  1. Fast Casual Dining — Brands can create exciting new menu items to attract customers and generate buzz through creative marketing campaigns
  2. Food Delivery Services — Brands can use exclusive menu items as a way to promote and attract customers to their delivery services
  3. Food Retail — Grocery stores and other food retailers can create pre-packaged versions of popular restaurant dishes to sell in-store and online
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