What is the trend of inclusive cannabis products?

Brands are releasing cannabis products that celebrate and support the LGBTQ+ community, reflecting a shift towards more inclusive marketing.

What is the trend of queer-centric branding?

Cannabis companies are increasingly using queer-centric imagery and artists to position themselves as advocates for diversity and inclusivity.

What is the trend of socially-conscious consumer goods?

A growing number of consumer brands are integrating social activism into their business models, creating products that support community organizations directly.

What are the implications for the cannabis industry?

The cannabis industry is evolving to include products specifically designed to celebrate and support marginalized communities.

What are the implications for the lgbtq+ advocacy industry?

Industries focused on LGBTQ+ advocacy are seeing increased collaboration with consumer brands to promote inclusivity and support.

What are the implications for the social impact consumer goods industry?

The consumer goods sector is increasingly prioritizing social impact, offering products that support various social justice causes and communities.

Queer-Inspired Cannabis Collections : QUEER ALL YEAR

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Stone Road Farms Introduces Its QUEER ALL YEAR Collection

Kalin Ned — June 3, 2024 — Marketing

References: stoneroad.org & cliocannabisawards

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LGBTQ+-owned Stone Road Farms has introduced the QUEER ALL YEAR collection as a celebration of diversity and inclusivity within the cannabis industry. Founded by Lex Corwin, a self-proclaimed "weed twink," Stone Road has become a prominent California-based cannabis brand known for its commitment to providing a safe space for queerness. The brand's avant-garde campaign imagery, for instance, is shot exclusively by queer artists.

The QUEER ALL YEAR collection includes limited edition pre-rolls, such as the five-pack Gold Star Gay and the single pre-roll Homo Haze. Both products are characterized by fruity and flavorful sensibilities.

Stone Road's support for the LGBTQ+ community extends beyond Pride Month, with a portion of proceeds from the collection benefiting The Center, a New York-based organization providing support for LGBTQ+ individuals.

Image Credit: Stone Road Farms

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Trend Themes

Inclusive Cannabis Products — Brands are releasing cannabis products that celebrate and support the LGBTQ+ community, reflecting a shift towards more inclusive marketing.
Queer-centric Branding — Cannabis companies are increasingly using queer-centric imagery and artists to position themselves as advocates for diversity and inclusivity.
Socially-conscious Consumer Goods — A growing number of consumer brands are integrating social activism into their business models, creating products that support community organizations directly.

Industry Implications

Cannabis — The cannabis industry is evolving to include products specifically designed to celebrate and support marginalized communities.
LGBTQ+ Advocacy — Industries focused on LGBTQ+ advocacy are seeing increased collaboration with consumer brands to promote inclusivity and support.
Social Impact Consumer Goods — The consumer goods sector is increasingly prioritizing social impact, offering products that support various social justice causes and communities.

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