PXG Uses Live Hologram To Connect CEO With PGA Show
Edited by Colin Smith — January 27, 2026 — Business
This article was written with the assistance of AI.
References: forbes
PXG introduced a life-sized holographic communication experience at the 2026 PGA Show in Orlando, allowing founder and CEO Bob Parsons to answer questions in real time from his home in Hawaii. The system projected Parsons on a dimensional screen that resembled a large circular mirror, giving attendees an almost 3D sense of his presence. This activation positioned PXG as an early adopter of immersive telepresence within the golf industry.
The holographic setup captured Parsons’ movements and gestures as he fielded questions for more than 90 minutes from media and visitors at the brand’s exhibit. Installed both at the convention center and at Parsons’ residence, the connection enabled a two-way, live conversation. The hologram experience anchored PXG’s broader booth storytelling, which also highlighted the company’s latest Lightning metal woods and Gen8 irons.
For consumers, this kind of high-impact presentation underscored PXG’s tech-forward identity and made brand leadership feel more accessible. The hologram format delivered a memorable, crowd-drawing interaction without requiring long-haul travel. In the context of sports and business events, it reflected growing interest in immersive, remote engagement tools that blend spectacle with practical, real-time communication.
Image Credit: Rich Pope/Orlando Sentinel/Tribune News Service
The holographic setup captured Parsons’ movements and gestures as he fielded questions for more than 90 minutes from media and visitors at the brand’s exhibit. Installed both at the convention center and at Parsons’ residence, the connection enabled a two-way, live conversation. The hologram experience anchored PXG’s broader booth storytelling, which also highlighted the company’s latest Lightning metal woods and Gen8 irons.
For consumers, this kind of high-impact presentation underscored PXG’s tech-forward identity and made brand leadership feel more accessible. The hologram format delivered a memorable, crowd-drawing interaction without requiring long-haul travel. In the context of sports and business events, it reflected growing interest in immersive, remote engagement tools that blend spectacle with practical, real-time communication.
Image Credit: Rich Pope/Orlando Sentinel/Tribune News Service
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Trend Themes
-
Immersive Telepresence — Holographic communications allow remote individuals to interact with audiences in real-time, offering a captivating presence without the need for physical travel.
-
Tech-forward Branding — Adopting advanced technologies such as holography enhances a brand's cutting-edge image, attracting attention and engagement from tech-savvy consumers.
-
Holographic Event Experiences — Events showcasing holographic projections create memorable, high-impact experiences that can draw significant crowd interest and media coverage.
Industry Implications
-
Event Technology — The use of sophisticated holographic setups in events signifies a shift towards more engaging and interactive event presentations.
-
Sports Entertainment — Holographic displays in sports exhibits offer dynamic new ways to interact with fans, expanding the potential for engaging public relations strategies.
-
Remote Communication — Real-time holographic interactions represent a transformative opportunity for the remote communication sector, providing lifelike, immersive engagement options.
6.2
Score
Popularity
Activity
Freshness