The New PURIS ClearP Enables Clear Plant Protein Beverages
Edited by Kanesa David — April 10, 2026 — Lifestyle
This article was written with the assistance of AI.
References: puris & bevindustry
PURIS ClearP is a plant-protein ingredient introduced by PURIS to enable clear, lighter-colored protein drinks, featuring improved solubility and a milder mouthfeel than earlier pea proteins. The ingredient was positioned for beverage developers seeking juice-like or water-clear protein formats without the typical beany notes.
The formulation builds on PURIS’s earlier pea protein advances (PURIS 2.0, Hi-Lo) and was described alongside industry examples like Beyond Immerse and Koia's high-protein launches, reflecting collaborations across suppliers and brands. Technical benefits highlighted include enhanced solubility, reduced off-flavors, and suitability for acidified systems; developers may still pair it with stabilizers or process controls to ensure shelf stability.
For consumers, ClearP makes protein more versatile across occasions by delivering high-protein options that resemble traditional refreshments, meeting demand for convenient, tasteful protein across dayparts. As plant-protein tech narrows the gap with dairy, ClearP supports mainstream adoption and new hybrid beverage formats.
Image Credit: PURIS
The formulation builds on PURIS’s earlier pea protein advances (PURIS 2.0, Hi-Lo) and was described alongside industry examples like Beyond Immerse and Koia's high-protein launches, reflecting collaborations across suppliers and brands. Technical benefits highlighted include enhanced solubility, reduced off-flavors, and suitability for acidified systems; developers may still pair it with stabilizers or process controls to ensure shelf stability.
For consumers, ClearP makes protein more versatile across occasions by delivering high-protein options that resemble traditional refreshments, meeting demand for convenient, tasteful protein across dayparts. As plant-protein tech narrows the gap with dairy, ClearP supports mainstream adoption and new hybrid beverage formats.
Image Credit: PURIS
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Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Clear Plant Protein Drinks — Clear plant protein formulations enable juice-like, water-clear beverages that challenge traditional opaque protein drinks and open possibilities for high-protein refreshment occasions.
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Hybrid Dairy-plant Beverages — Hybrid blends combining dairy and plant proteins are blurring category lines and enabling creamier textures while leveraging plant-based consumer demand.
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Protein-for-any-occasion — Protein positioned as a versatile refreshment is expanding usage occasions beyond post-workout contexts toward everyday hydration and snack replacements.
Industry Implications
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Beverage Manufacturing — Beverage producers face opportunities to reformulate acidified and shelf-stable products around soluble plant proteins to deliver clearer, milder-tasting high-protein SKUs.
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Ingredient Suppliers — Suppliers of plant-protein concentrates and stabilizers are positioned to innovate with processing and flavor-masking technologies that reduce off-notes and improve solubility in acidic matrices.
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Food-tech R&D — R&D teams are increasingly focused on processing and formulation advances that enable scalable, stable clear-protein systems and novel hybrid textures.
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