This IPA Boasts Mindblowing Flavor and Trippy Can Art
Rahul Kalvapalle — April 14, 2023 — Lifestyle
References: motherearthbrewco & beerconnoisseur
Mother Earth Brew Co. has launched a brand new hazy IPA whose name appears to be inspired by its psychedelic cover art. The 'Head Case' hazy IPA isn't merely a treat for your eyes however, as this beer has a memorable flavor to boot.
The 'Head Case' hazy IPA makes use of a malt base that will be recognizable to fans of the brewery's Project X Series. Additionally, this particular IPA makes use of a trio of hops of the Galaxy, Citra and Mosaic varieties, with the beer coming in at 45 IBU (International Bitterness Units) and a bold ABV of 7.2 percent.
“Combining modern hopping techniques along with the right yeast strain is critical to achieving the right balance of juicy-meets-clean," noted Chris Baker, director of brewing operations at Mother Earth Brew Co. "Head Case is the first beer we’ve brewed to feature our new crop year of Citra and Galaxy, which are showing really strong aromatics, especially in the tropical and stone fruit categories."
Flavor profile aside, this beer features a psychedelic label that is the work of Michael Gustus, a Los Angeles artist.
Image Credit: Mother Earth Brew Co.
The 'Head Case' hazy IPA makes use of a malt base that will be recognizable to fans of the brewery's Project X Series. Additionally, this particular IPA makes use of a trio of hops of the Galaxy, Citra and Mosaic varieties, with the beer coming in at 45 IBU (International Bitterness Units) and a bold ABV of 7.2 percent.
“Combining modern hopping techniques along with the right yeast strain is critical to achieving the right balance of juicy-meets-clean," noted Chris Baker, director of brewing operations at Mother Earth Brew Co. "Head Case is the first beer we’ve brewed to feature our new crop year of Citra and Galaxy, which are showing really strong aromatics, especially in the tropical and stone fruit categories."
Flavor profile aside, this beer features a psychedelic label that is the work of Michael Gustus, a Los Angeles artist.
Image Credit: Mother Earth Brew Co.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Psychedelic Beer — Psychedelic-inspired beer flavors and label design are becoming more popular.
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Hazy Ipas — Breweries are experimenting with new methods and ingredients to create hazy IPAs with unique flavors.
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Craft Beer Packaging — Breweries are using creative and eye-catching packaging to stand out on store shelves.
Industry Implications
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Craft Beer — Craft breweries can create innovative beer flavors and packaging to attract customers and stand out in a crowded market.
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Artistic Design — Artists and designers can collaborate with breweries to create unique label designs for beer packaging.
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Beverage Packaging — Beverage packaging companies can explore new materials and printing methods to assist breweries in creating eye-catching labels for their products.
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