Gratsi's Provence Style Rosé is Available in a Three-Liter Size
Laura McQuarrie — May 20, 2022 — Lifestyle
References: gratsi & prnewswire
Consumer demand prompted premium Mediterranean-inspired boxed wine company to launch Old Country Rosé, a Provence style dry Rosé, in a 3L boxed format. With convenient shipment options and high-quality wines, the D2C boxed wine company is on a mission to teach Americans to drink American wine like Italians drink Italian wine. This newest family-sized, low-sugar wine joins other options from the company like Old Country Red and Old Country White.
Stephen Vlahos, Co-Founder and CEO of Gratsi, says "Historically the 3L box has been a package for discount wines that often have lots of residual sugars and unnecessary cost-saving ingredients. The format itself is superior to bottles in many ways, we were curious to see if people would be open to drinking premium wine from a box."
Stephen Vlahos, Co-Founder and CEO of Gratsi, says "Historically the 3L box has been a package for discount wines that often have lots of residual sugars and unnecessary cost-saving ingredients. The format itself is superior to bottles in many ways, we were curious to see if people would be open to drinking premium wine from a box."
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Mediterranean-inspired Boxed Wines — The trend towards convenient and high-quality boxed wines inspired by Mediterranean regions is increasing.
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Direct-to-consumer Wine Sales — The D2C model is disrupting the traditional wine sales model, allowing for greater access to premium wines at lower costs.
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Family-sized Boxed Wines — The demand for family-sized boxed wines offers a market opportunity for premium and high-quality wine producers.
Industry Implications
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Wine — The wine industry could benefit from exploring the disruptive potential of boxed wines inspired by Mediterranean regions and the D2C model.
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Packaging — As the trend towards high-quality and convenient boxed wines continues, innovating new sustainable, eco-friendly packaging solutions may offer new market opportunities.
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E-commerce — The rise of D2C boxed wine sales presents an industry opportunity for e-commerce platforms to create specialized wine delivery services.
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