At Kraken Rum's Pop-Up Gallery, Guests Drink the Art
Laura McQuarrie — May 31, 2022 — Lifestyle
References: marketing-beat
Kraken Rum created a pop-up gallery experience that treats visitors to not only great visuals inspired by The Kraken but also artful drinks that are ready to be consumed.
With this experiential pop-up, Kraken Rum is celebrating its first foray into flavored rum. Fittingly, The Kraken Roast Coffee is opening its doors in Soho with daytime viewing spots for the public and a ticketed opening party in the evening. The gallery shares the work of comic artist Brian Williamson and people can appreciate art like never before with limited-edition "drinkable prints" or "Espresso Artinis’"
Additionally, a daytime class will be available to aspiring artists who want to learn how to design their own stunning coffee prints from coffee artist Ben Lewis.
With this experiential pop-up, Kraken Rum is celebrating its first foray into flavored rum. Fittingly, The Kraken Roast Coffee is opening its doors in Soho with daytime viewing spots for the public and a ticketed opening party in the evening. The gallery shares the work of comic artist Brian Williamson and people can appreciate art like never before with limited-edition "drinkable prints" or "Espresso Artinis’"
Additionally, a daytime class will be available to aspiring artists who want to learn how to design their own stunning coffee prints from coffee artist Ben Lewis.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Multi-sensory Pop-up Galleries — Kraken Rum's pop-up gallery experience combines art and drinks, creating a unique multi-sensory experience.
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Flavored Rum — Kraken Rum's first flavored rum proves an innovative addition to their spirits line.
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Drinkable Prints — Limited edition 'drinkable prints' or 'Espresso Artinis' are a new way for art lovers to appreciate and consume artwork.
Industry Implications
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Alcohol and Spirits — The alcohol industry has the opportunity to create immersive experiences for customers by combining their products with art and multi-sensory experiences.
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Coffee — Coffee shops can innovate by offering their own art-inspired drinks and classes for aspiring coffee artists.
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Art Galleries and Exhibitions — Art galleries and exhibitions can expand their reach by collaborating with beverage companies to offer immersive multi-sensory experiences for their patrons.
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