PLAYin CHOC is an allergen-free organic chocolate that fills the need for inclusive treats that can be enjoyed by sweet-tooth snackers who are after vegan-friendly, dairy-free, nut-free, gluten-free, organic bites. Alongside dark chocolate made from Peruvian cacao, the brand offers M•lk JustChoc, which gets its creaminess from all-organic cacao solids, coconut sugar, creamed coconut and vanilla pods. To add to its long list of free-from claims, PLAYin CHOC is packaged in non-plastic boxes.
Overwhelmed by a constant stream of wellness claims, health-conscious consumers are tuning out loud front-of-pack callouts and gravitating toward simple, transparent free-from cues that quickly establish trust with what a product isn't rather than sift through everything it claims to be.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Inclusive Indulgence — Allergen-free sweets are broadening dessert occasions by letting households, schools and events serve one treat that accommodates multiple dietary restrictions.
Free-from Simplicity — Clear exclusions such as vegan, nut-free and gluten-free are becoming trust shortcuts in crowded wellness aisles where shoppers want faster product evaluation.
Plastic-free Snacking — Sustainable packaging paired with premium confectionery signals a growing market for treats that address both personal health concerns and environmental values.
Industry Implications
Confectionery — Chocolate makers are finding whitespace in premium recipes that remove common allergens without sacrificing creamy textures or indulgent flavor profiles.
Organic Food — Certified organic ingredients can strengthen free-from positioning by linking dietary inclusivity with cleaner sourcing expectations among wellness-oriented consumers.
Sustainable Packaging — Non-plastic boxes for snack products highlight demand for packaging formats that enhance brand trust while reducing reliance on conventional wrappers.
