What is the trend of thaw-and-serve food products?

The market for easily prepared frozen food items like Pillsbury’s waffle carrier is on the rise as consumers seek convenience in their meal choices.

What is the trend of artisanal-inspired convenience food?

As seen with the Pillsbury Belgian-Style Waffle Carrier, there is an opportunity to elevate familiar convenience store food items with artisanal touches.

What is the trend of flatbread alternatives?

Food operators and businesses can explore flatbread alternatives like Pillsbury’s waffle carrier as a base for sandwiches and other fillings.

What are the implications for the convenience store industry industry?

The Pillsbury Belgian-Style Waffle Carrier is targeted towards the convenience store industry, which can benefit from easily prepared and unique food offerings.

What are the implications for the frozen food industry industry?

The trend of thaw-and-serve food products like Pillsbury’s waffle carrier is driving growth in the frozen food industry.

What are the implications for the food service industry industry?

Food service businesses like cafes and sandwich shops can incorporate unique and unexpected items like the Pillsbury Belgian-Style Waffle Carrier to their menu offerings.

Thaw-and-Serve Waffle Products : Pillsbury Belgian-Style Waffle Carrier

The Pillsbury Belgian-Style Waffle Carrier Comes Pre-Sliced

Michael Hemsworth — November 19, 2021 — Marketing

References: pillsbury & csnews

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The Pillsbury Belgian-Style Waffle Carrier is a new product for the convenience store sector that would provide operators with a way to enhance their sandwich offerings with an unexpectedly artisan-inspired upgrade. The 2.8-ounce waffle carrier is made with sandwiches in mind and has the texture of a waffle on the exterior along with a flat interior to maximize ease of use with various fillings. The thaw-and-serve nature of the waffle product would enable it to be easily prepared in back-of-house scenarios.

The Pillsbury Belgian-Style Waffle Carrier is crafted with maple syrup along with crisp pearl sugar to give it a slightly sweet flavor, while also having no high-fructose corn syrup, artificial flavors, colors or preservatives in the mix. The product comes in cases of 72 sides to make a total of 36 sandwiches.

Trend Themes

Thaw-and-serve Food Products — The market for easily prepared frozen food items like Pillsbury’s waffle carrier is on the rise as consumers seek convenience in their meal choices.
Artisanal-inspired Convenience Food — As seen with the Pillsbury Belgian-Style Waffle Carrier, there is an opportunity to elevate familiar convenience store food items with artisanal touches.
Flatbread Alternatives — Food operators and businesses can explore flatbread alternatives like Pillsbury’s waffle carrier as a base for sandwiches and other fillings.

Industry Implications

Convenience Store Industry — The Pillsbury Belgian-Style Waffle Carrier is targeted towards the convenience store industry, which can benefit from easily prepared and unique food offerings.
Frozen Food Industry — The trend of thaw-and-serve food products like Pillsbury’s waffle carrier is driving growth in the frozen food industry.
Food Service Industry — Food service businesses like cafes and sandwich shops can incorporate unique and unexpected items like the Pillsbury Belgian-Style Waffle Carrier to their menu offerings.

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