Italy's Nuap Nutrition launched Pila Proteica ("Protein Stack") in the form of edible, cookie-flavored tablets, each containing three grams of protein made from whey. While there are tons of protein-forward products on the market, especially in the form of ready-to-drink beverages and shakes that deliver considerably more protein in one go, these tablets are ideal for those who appreciate a more tailored approach to supplementation—consuming the whole pack, for instance, provides 30 grams of protein, which is comparable to a high-protein shake.
These solid protein tablets revive a popular amino acid delivery system of the 2000s, primarily developed for bodybuilders and athletes, as a convenient, more palatable alternative to chalky, challenging-to-mix protein powders of the time.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Personalized Protein Supplements — Nuap Nutrition's cookie-flavored protein tablets highlight a shift towards personalized nutrition, offering consumers the flexibility to consume protein in a more tailored manner.
Revival of Solid-format Supplements — The return of protein tablets as a solid supplement form marks a renewed interest in convenient, portable protein sources that cater to modern lifestyle needs.
Flavor-enhanced Protein Products — The introduction of cookie-flavored protein tablets showcases a growing trend in enhancing the sensory experience of supplements by incorporating popular flavors.
Industry Implications
Nutritional Supplements — The nutritional supplements industry is seeing innovation with the introduction of unique product forms like protein tablets, which blend convenience with consumers' dietary preferences.
Functional Foods — Functional foods are expanding their offerings to include novel formats such as cookie-flavored protein tablets, meeting consumer desires for health-focused indulgence.
Sports Nutrition — Sports nutrition is evolving to include diverse delivery systems like solid protein tablets, broadening the appeal beyond traditional formats like shakes and powders.
