Cicis announced the return of its 'Piezilla Pizza,' a large 28-inch pizza with one topping. The pizza last appeared on the Cicis menu in late-2022, marking roughly six months of absence before its return. The restaurant confirmed that this year, the pizza would retail for $49.99 USD, rather than the $65 USD it sold for last year.
The Piezilla Pizza is a traditional pizza covered in tomato sauce, cheese, garlic butter, and pepperoni slices. This pizza cuts into 64 slices, which the company states is excellent for serving roughly 15 people with 4 slices per person and some left over. It is important to note that the Piezilla Pizza cannot be ordered online for delivery, as it can only be ordered in-store or ordered online for pickup in advance.
Image Credit: Cicis
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Giant Pizza Trend — The return of Cicis' 'Piezilla Pizza' highlights the growing trend of large and unique pizzas.
Experiential Dining Trend — Large pizzas like the 'Piezilla Pizza' offer a unique dining experience for groups that can't be replicated at home.
Retail Price Adjustment Trend — Cicis' decision to lower the retail price of the 'Piezilla Pizza' reflects the trend of adjusting prices to stay competitive.
Industry Implications
Fast Food Industry — Fast food chains can take advantage of the giant pizza trend to differentiate themselves and appeal to larger groups.
Restaurant Industry — Restaurants can leverage giant pizzas like the 'Piezilla Pizza' to offer a unique and shareable experience.
Food Delivery Industry — The inability to order the 'Piezilla Pizza' online for delivery presents an opportunity for food delivery companies to partner with Cicis and offer this unique pizza for delivery.
