Pet Brand Lesure Recently Launched a "Summer Must-Have" Collection
Grace Mahas — May 18, 2022 — Lifestyle
Lesure, an Amazon-exclusive brand dedicated to improving the lives of pets and their owners, has launched its Summer Must-Haves Collection. The new series pays homage to the brand's mission of providing accessible pet products that offer optimum comfort. The new collection includes the Pet Cooling Mat, the Cooling Elevated Pet Bed, and the Pet Carrier.
“We are thrilled to announce the launch of Lesure’s latest campaign and collection, Summer Must-Haves for Comfy Pets,” said Marina Fernandez, Lesure Brand Director. “With summer travel and staycations ramping up and many expected to bring beloved pets along, we are dedicated to ensuring furry friends have access to what they need for a cool, comfortable summer. The line is designed with both pets and pet parents in mind, with unmatched comfortability, style, and pricing.”
To celebrate the launch and the arrival of summer, Lesure will be offering customers 35% off products featured in the collection with discount code SUMMERFUN35 and 25% off all other items using the code LESURETOP25, from May 23rd to June 5th.
Image Credit: Lesure
“We are thrilled to announce the launch of Lesure’s latest campaign and collection, Summer Must-Haves for Comfy Pets,” said Marina Fernandez, Lesure Brand Director. “With summer travel and staycations ramping up and many expected to bring beloved pets along, we are dedicated to ensuring furry friends have access to what they need for a cool, comfortable summer. The line is designed with both pets and pet parents in mind, with unmatched comfortability, style, and pricing.”
To celebrate the launch and the arrival of summer, Lesure will be offering customers 35% off products featured in the collection with discount code SUMMERFUN35 and 25% off all other items using the code LESURETOP25, from May 23rd to June 5th.
Image Credit: Lesure
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Pet Travel Products — There is a growing demand for pet-friendly travel products that are both comfortable and portable, presenting opportunities to develop new and innovative products to meet these needs.
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Cooling Pet Products — Pet owners are increasingly seeking cooling products to keep their furry friends comfortable during hot weather, encouraging the creation of innovative and effective cooling technologies.
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Affordable Pet Products — As pet ownership becomes more common, providing affordable pet products can be a disruptive market opportunity that meets the needs of a wider consumer base.
Industry Implications
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Pet Industry — Pet brands and manufacturers have the opportunity to create innovative, travel-ready products that cater to pet owners’ needs and desires, such as compact, lightweight and portable pet carriers, cooling beds, and comfortable travel crates.
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Travel Industry — The travel industry can leverage on the growing demand for pet-friendly travel experiences by providing more accommodation options, travel packages, and pet-friendly services that cater to the needs of pet owners and their furry companions.
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E-commerce Industry — E-commerce platforms like Amazon can capitalize on the trend of affordable pet products by partnering with pet brands that offer accessible and competitively-priced pet products, such as cooling mats, travel crates and portable pet carriers.
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