Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Jana Pijak — February 8, 2023 — Lifestyle
References: lbbonline
Intimates brand Thinx recently launched its new line of period underwear through a humorous campaign by purpose-driven ad agency OBERLAND. The ad pokes fun at the often awkward conversations most girls experience with their mothers when they first get their periods -- including chats about the correct way to wear a tampon.
The 'How a New Generation Thinx' campaign features two hilarious commercials titled 'Saved by Sister' and 'Moon Landing.' While the first ad showcases Thinx' new line of sustainable period underwear for teens that offer protection without the need for pads and tampons, the second follows a frustrated woman who recounts the moon landing and other technological advancements from the last 30 years, while explaining how those same advancements never happened in the period care space.
This comical ad series targets Gen Z consumers and encourages open conversations about menstruation without the added awkwardness.
The 'How a New Generation Thinx' campaign features two hilarious commercials titled 'Saved by Sister' and 'Moon Landing.' While the first ad showcases Thinx' new line of sustainable period underwear for teens that offer protection without the need for pads and tampons, the second follows a frustrated woman who recounts the moon landing and other technological advancements from the last 30 years, while explaining how those same advancements never happened in the period care space.
This comical ad series targets Gen Z consumers and encourages open conversations about menstruation without the added awkwardness.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Humorous Period Care Campaigns — Opportunity for other period care companies to use humor to break stigmas and start open conversations about menstruation.
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Sustainable Period Products for Teens — Opportunity for other intimated brands to create sustainable, stigma-free period products aimed at Gen Z consumers.
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Period Care Innovation — Opportunity for interdisciplinary teams to collaborate in coming up with innovative solutions in period care space.
Industry Implications
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Intimate Apparel Industry — Intimate apparel companies can use a humorous approach in their marketing to reach Gen Z consumers and destigmatize menstruation.
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Sustainable Fashion Industry — Sustainable fashion companies can explore creating innerwear that is eco-friendly, comfortable, and caters to period-care needs for all ages.
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Women's Healthcare Industry — Healthcare professionals and entrepreneurs can explore innovative solutions for period care that address the environmental impact of disposables, are affordable, and cater to diverse body types and needs.
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