What is the trend of to-go snacks?

Businesses can cater to the growing demand for convenient on-the-go snacks, expanding their product offerings in movie theaters and retail stores.

What is the trend of branded food products?

Companies can leverage their brand recognition to enter new markets and become competitors in established industries, as AMC Theatres has done with its Perfectly Popcorn product.

What is the trend of home entertainment?

As more people engage in home entertainment, companies can offer products that replicate the experience of going out, such as theater popcorn for at-home movie nights.

What are the implications for the movie theaters industry?

Movie theaters can expand their revenue streams by selling branded snack products for customers to enjoy in the theater or take to-go.

What are the implications for the retail stores industry?

Retail stores can offer branded food products that are associated with cultural experiences, appealing to consumers' nostalgia and love for familiar snacks.

What are the implications for the food manufacturing industry?

Food manufacturers can partner with movie theaters and entertainment companies to create branded snack products, generating new sources of revenue and brand recognition.

To-Go Theater Popcorn : Perfectly Popcorn

AMC Theatres is Expanding with Perfectly Popcorn

Laura McQuarrie — November 5, 2021 — Lifestyle

References: amctheatres & businesswire

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Popcorn lovers who know and love quintessential movie theater popcorn will soon be able to enjoy AMC Theatres Perfectly Popcorn from shopping mall retail stores, counters, kiosks and other locations. AMC is expanding beyond the theater with its first foray into the popcorn industry so that people can snack on AMC Theatres Perfectly Popcorn from the comfort of their own homes. AMC will also be selling to-go packs of freshly popped popcorn at theaters, which will be available for takeout and pickup.

Later in 2022, AMC Theatres Perfectly Popcorn will also be making its way to supermarkets and convenience stores. Adam Aron, Chairman of the Board and CEO of AMC, says, “The announcement that AMC will become a competitor in the multi-billion popcorn market is so natural and logical, one wonders why the idea has not been tried before."

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

To-go Snacks — Businesses can cater to the growing demand for convenient on-the-go snacks, expanding their product offerings in movie theaters and retail stores.
Branded Food Products — Companies can leverage their brand recognition to enter new markets and become competitors in established industries, as AMC Theatres has done with its Perfectly Popcorn product.
Home Entertainment — As more people engage in home entertainment, companies can offer products that replicate the experience of going out, such as theater popcorn for at-home movie nights.

Industry Implications

Movie Theaters — Movie theaters can expand their revenue streams by selling branded snack products for customers to enjoy in the theater or take to-go.
Retail Stores — Retail stores can offer branded food products that are associated with cultural experiences, appealing to consumers' nostalgia and love for familiar snacks.
Food Manufacturing — Food manufacturers can partner with movie theaters and entertainment companies to create branded snack products, generating new sources of revenue and brand recognition.

5.5

Score

Popularity

Activity

Freshness