Perdue Chix Mix Includes Ingredients Fed to the Brand's Chickens
Michael Hemsworth — November 16, 2023 — Lifestyle
References: perdue & drugstorenews
The Perdue Chix Mix is an unexpected snack product developed by the brand to provide consumers with a way to satisfy their craving for a crunchy snack. The product is formulated with a blend of corn, wheat and edamame to mimic the same vegetarian diet that Perdue chickens eat, but has been seasoned with a touch of barbecue seasoning spices to increase the flavor. The limited-edition snack is being launched by the brand on a first-come, first-serve basis starting Friday, November 17 starting at 12pm EST online where consumers can order a bag free of charge.
Executive Vice President of Marketing David Zucker spoke on the Perdue Chix Mix saying, "Perdue is proud to highlight our gold-standard animal care practices and all-natural bird feed in this one-of-a-kind, chicken-feed-inspired snack. We believe you are what you eat, and at a critical point in time when competitors are going back to using preventative antibiotics, we want to reinforce our commitment to feeding our chickens, and your family, clean food.”
Executive Vice President of Marketing David Zucker spoke on the Perdue Chix Mix saying, "Perdue is proud to highlight our gold-standard animal care practices and all-natural bird feed in this one-of-a-kind, chicken-feed-inspired snack. We believe you are what you eat, and at a critical point in time when competitors are going back to using preventative antibiotics, we want to reinforce our commitment to feeding our chickens, and your family, clean food.”
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Trend Themes
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Vegetarian Snack — The Perdue Chix Mix is an unexpected snack product formulated with a blend of corn, wheat, and edamame to mimic the vegetarian diet of Perdue chickens.
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Farm-to-table Inspired — Perdue highlights their gold-standard animal care practices and all-natural bird feed in this chicken-feed-inspired snack, reinforcing their commitment to feeding clean food.
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Limited-edition Launch — Perdue is launching the Chix Mix on a first-come, first-serve basis, allowing consumers to order a bag free of charge.
Industry Implications
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Snack Food — The Chix Mix is an innovative snack product that brings a new vegetarian option to the snack food industry.
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Agriculture — Perdue's chicken-feed-inspired snack highlights their commitment to all-natural bird feed, presenting an opportunity for innovation in the agriculture industry.
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Online Retail — Perdue's limited-edition launch of the Chix Mix online allows for an exploration of disruptive innovation in the online retail industry.
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