Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Laura McQuarrie — June 1, 2023 — Eco
References: theabsolutcompany & thespiritsbusiness
Absolut Vodka is setting a precedent for the future of sustainable spirits as the first global spirits brand to sell single-mold paper-based bottles commercially in the UK. The brand is now starting a three-month test for its innovative sports bottle, which will be sold in the British supermarket chain Tesco. This test will determine how well the paper-based bottles can be transported, as well as how consumers perceive the 500ml-sized paper bottles, which are lighter than their glass counterparts.
Ultimately, the brand is on a mission to create a fully bio-based bottle and reduce its CO2 emissions. This paper bottle is part of a larger collaboration with Paboco (the Paper Bottle Company) and other global brands that are collectively working to make packing more environmentally friendly.
Ultimately, the brand is on a mission to create a fully bio-based bottle and reduce its CO2 emissions. This paper bottle is part of a larger collaboration with Paboco (the Paper Bottle Company) and other global brands that are collectively working to make packing more environmentally friendly.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Paper-based Bottles — Sustainable spirits brands are exploring paper-based bottles as a more environmentally-friendly alternative to glass bottles.
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Bio-based Packaging — Global brands are collaborating to create fully bio-based bottles and reduce CO2 emissions in the packaging industry.
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Transportation Innovation — Innovative sports bottle designs like Absolut Vodka's paper-based bottles are testing how well they can be transported, opening up opportunities for transportation optimization.
Industry Implications
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Spirits — The spirits industry can explore paper-based bottles as a sustainable packaging solution to reduce their carbon footprint.
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Packaging — Paboco and other global brands are working together to create more sustainable and eco-friendly packaging options with bio-based materials.
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Retail — Retail industries can explore transportation optimization opportunities with innovative packaging designs like Absolut Vodka's paper-based bottles.
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