Fatburger announced it is selling its Original Fatburger for $4.20 USD on April 20th, 2022. This promotion is in celebration of the unofficial cannabis-themed 4/20 holiday. In addition to receiving an Original Fatburger for $4.20, customers will also be eligible for free shipping for online orders during April. However, the delivery promotion may not be valid at all locations.
The Original Fatburger is made out of 100% real beef and is an excellently-sized burger for a light meal. The brand has stated that the promotion arose because Fatburger is "always looking for fun ways to engage with our fans and 4/20 is a holiday where we like to roll out some great deals." With this promotion, burger fans can elevate their 4/20 celebrations with a delicious, affordable burger.
Image Credit: Shutterstock
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Trend Themes
Cannabis-themed Promotions — There is an opportunity to market promotions around 4/20 and other cannabis-themed events, particularly in the fast-food industry.
Online Order Promotions — Offering free shipping or other online order promotions can incentivize customers to participate in the event and lead to increased digital sales.
Holiday-themed Promotions — There is a trend towards creating fun and engaging promotions around holidays, both official and unofficial.
Industry Implications
Fast Food — Fast food chains can take advantage of 4/20 and other cannabis-themed events to create unique promotions and increase sales.
Delivery Services — Delivery services can partner with food chains to offer promotions and increase their delivery sales during these events.
Digital Marketing — Digital marketing agencies can help fast-food chains optimize their online promotions to attract and convert customers during these events.
