What is the trend of plant-based snacks?

The launch of O-right Tempeh Chips shows the burgeoning interest in plant-based food products that blend health benefits with sustainable choices.

What is the trend of fusion flavors?

The introduction of flavors like K-BBQ and Kimchi caters to the global palate, highlighting a growing trend for culturally diverse and adventurous snacking options.

What is the trend of social media marketing?

CJ Foods' strategy of utilizing TikTok, Facebook, and Instagram underscores the rising importance of social media platforms for reaching younger, health-conscious consumers.

What are the implications for the snack foods industry?

The snack food industry can benefit from incorporating plant-based ingredients, like tempeh, to meet consumer demands for healthier and sustainable snack options.

What are the implications for the plant-based protein industry?

The plant-based protein industry is expanding as products like O-right Tempeh Chips provide viable and nutritious protein alternatives to animal-based products.

What are the implications for the digital marketing industry?

The increasing use of social media marketing by companies like CJ Foods to attract young consumers indicates evolving tactics in the digital marketing industry.

Protein Tempeh Chips : O-right Tempeh Chips

O-right Tempeh Chips Shares Six Grams of Plant-Based Protein Per Bag

Laura McQuarrie — October 11, 2024 — Lifestyle

References: prnewswire

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

CJ Foods' new plant-powered, high-protein snack—O-right Tempeh Chips—caters to the growing demand for healthier, sustainable options, offering a nutritious and satisfying solution for snackers seeking both taste and wellness. This new snack launched in three flavors in Thailand, K-BBQ, Kimchi, Sriracha, and Truffle & Cheese, two of which were created expressly for Thai consumers with an interest in Korean food.

With six grams of plant-based protein per bag and no artificial coloring or preservatives, O-right Tempeh Chips make a traditional fermented soybean food snackable, all while introducing a healthier alternative to potato chips, which dominate the Thai snack market.

To reach a new generation of young snackers and boost brand visibility, CJ Foods is marketing its protein tempeh chips on TikTok, Facebook and Instagram.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Plant-based Snacks — The launch of O-right Tempeh Chips shows the burgeoning interest in plant-based food products that blend health benefits with sustainable choices.
Fusion Flavors — The introduction of flavors like K-BBQ and Kimchi caters to the global palate, highlighting a growing trend for culturally diverse and adventurous snacking options.
Social Media Marketing — CJ Foods' strategy of utilizing TikTok, Facebook, and Instagram underscores the rising importance of social media platforms for reaching younger, health-conscious consumers.

Industry Implications

Snack Foods — The snack food industry can benefit from incorporating plant-based ingredients, like tempeh, to meet consumer demands for healthier and sustainable snack options.
Plant-based Protein — The plant-based protein industry is expanding as products like O-right Tempeh Chips provide viable and nutritious protein alternatives to animal-based products.
Digital Marketing — The increasing use of social media marketing by companies like CJ Foods to attract young consumers indicates evolving tactics in the digital marketing industry.

Score

Popularity

Activity

Freshness