What is the trend of minimalist ingredients?

Opportunity for brands to innovate by simplifying product formulations to appeal to health-conscious consumers.

What is the trend of upcycled innovation?

Potential for companies to reduce waste and environmental impact by using upcycled ingredients in product development.

What is the trend of home-cooked convenience?

Room for brands to create convenient, restaurant-quality frozen food options for at-home consumption.

What are the implications for the food & beverage industry?

Disruptive innovation opportunities for food companies to develop minimalist, upcycled products in response to consumer demand for clean-label options.

What are the implications for the sustainable agriculture industry?

Potential for agricultural businesses to explore upcycling practices to reduce waste and promote sustainability in food production.

What are the implications for the frozen food industry?

Opportunity for frozen food industry players to cater to the growing market of consumers seeking convenient, high-quality frozen products for home consumption.

Two-Ingredient Organic Fries : organic fries

Roots Farm Fresh Debuted First-of-Their-Kind Fries at Expo West

Laura McQuarrie — March 8, 2024 — Lifestyle

References: rootsfarmfresh & nosh

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At Natural Products Expo West, Roots Farm Fresh debuted the world’s first organic frozen fry line made with only two ingredients: upcycled, organic potatoes and organic avocado oil. The brand's upcycled organic potatoes are steamed to enhance crispiness on the outside, all the while retaining the nutritional values within. What's more, steaming the potatoes reduces billions of gallons of water waste.

Unlike some other frozen potato products that have ingredient lists that include more than a dozen items, its sweet potato fries boast "no artificial anything." These restaurant-inspired, clean-ingredient fries cook to crispy perfection, making it easy to enjoy quality fries from the comfort of home.

Roots Farm Fresh's lineup includes classic-cut fries, as well as crinkle-cut fries and tots.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Minimalist Ingredients — Opportunity for brands to innovate by simplifying product formulations to appeal to health-conscious consumers.
Upcycled Innovation — Potential for companies to reduce waste and environmental impact by using upcycled ingredients in product development.
Home-cooked Convenience — Room for brands to create convenient, restaurant-quality frozen food options for at-home consumption.

Industry Implications

Food & Beverage — Disruptive innovation opportunities for food companies to develop minimalist, upcycled products in response to consumer demand for clean-label options.
Sustainable Agriculture — Potential for agricultural businesses to explore upcycling practices to reduce waste and promote sustainability in food production.
Frozen Food — Opportunity for frozen food industry players to cater to the growing market of consumers seeking convenient, high-quality frozen products for home consumption.

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