What is the trend of limited-edition collectible products?

Brands can create limited-edition products with unique designs to tap into consumers' desire for collectibles.

What is the trend of branded partnerships?

Collaborations between brands can create unique and highly desirable products that appeal to fans of both brands.

What is the trend of engaging consumers through social media challenges?

Brands can encourage consumer engagement and generate user-generated content by creating social media challenges that involve their products.

What are the implications for the food and beverage industry?

Food brands can create limited-edition products with unique designs to attract and engage consumers.

What are the implications for the gaming industry?

Collaborations between gaming companies and food brands can create novelty products that appeal to video game enthusiasts.

What are the implications for the social media industry?

Brands can leverage social media platforms to engage consumers and create interactive experiences with their products.

Nostalgic Gaming Cookies : OREO x Super Mario

Princess-Themed Sandwich Cookies Image 1

Princess-Themed Sandwich Cookies Image 2

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The OREO x Super Mario Cookies are Embossed with Collectible Designs

Laura McQuarrie — June 26, 2023 — Lifestyle

References: ca.finance.yahoo

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Oreo teamed up with Nintendo to create limited-edition OREO x Super Mario cookies inspired by the video game world, featuring 16 unique embossments that encourage snackers to collect them all. These cookies have designs that depict favorite characters from the franchise, as well as Power-ups like the Super Star, and enemies like Goomba and Bowser Jr.

Notably, Princess Peach is missing from these embossed cookie designs and fans are invited to participate on social media in order to stop Bowser from taking over her castle. Oreo is instructing people to "stack as many hero-embossed cookies as possible atop a Bowser cookie until he is defeated" and share a video of the cookies falling into the milk on social media.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Limited-edition Collectible Products — Brands can create limited-edition products with unique designs to tap into consumers' desire for collectibles.
Branded Partnerships — Collaborations between brands can create unique and highly desirable products that appeal to fans of both brands.
Engaging Consumers Through Social Media Challenges — Brands can encourage consumer engagement and generate user-generated content by creating social media challenges that involve their products.

Industry Implications

Food and Beverage — Food brands can create limited-edition products with unique designs to attract and engage consumers.
Gaming — Collaborations between gaming companies and food brands can create novelty products that appeal to video game enthusiasts.
Social Media — Brands can leverage social media platforms to engage consumers and create interactive experiences with their products.

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