What is the trend of color-influenced gastronomy?

Innovative collaborations like Jeni's and Cj Hendry's OPAQUE highlight opportunities to explore how color influences consumer perceptions and enjoyment in food.

What is the trend of pop-up experience marketing?

The use of immersive pop-up shops serves as a compelling strategy to create buzz and engage consumers with limited-edition products in unique ways.

What is the trend of art-infused culinary creations?

Combining art and food, as seen in the OPAQUE collaboration, introduces a novel medium for artists and chefs to challenge consumer expectations and redefine culinary experiences.

What is the trend of darkness-driven desserts?

OPAQUE's jet-black ice cream emphasizes the potential to attract adventurous consumers by incorporating unexpected colors into traditional foods.

What are the implications for the frozen dessert industry industry?

OPAQUE exemplifies the potential for innovation within the frozen dessert market by using unconventional ingredients and aesthetic designs to differentiate products.

What are the implications for the art-driven marketing industry industry?

Collaborations between artists and brands, like Jeni's and Cj Hendry, showcase a growing niche where aesthetic appeal and storytelling captivate customers.

What are the implications for the experiential retail industry industry?

The trend of immersive experiences and pop-ups seen with OPAQUE highlights a shift toward creating memorable in-person engagements to drive brand loyalty and sales.

Jet-Black Ice Creams : OPAQUE

Jeni's and Cj Hendry Created OPAQUE to Explore Flavor and Color

Laura McQuarrie — August 5, 2025 — Lifestyle

References: jenis & prnewswire

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The color of ice cream plays a role in its enjoyment, with bold hues like pink strawberry or creamy pistachio enhancing flavor expectations and appeal, and OPAQUE is a limited-edition jet-black ice cream that challenges perception. Jeni's Splendid Ice Creams teamed up with artist Cj Hendry for this exploration of color, flavor, art and consumption, and the experience includes a New York City pop-up.

The all-black ice cream itself is made with black cocoa, espresso fudge, and balsamic cherry, and strips away the vibrant color people expect to encounter with a scoop of the cooling, creamy frozen dessert.

At the immersive pop-up shop that's coming to NYC in mid-August, visitors will encounter Jeni's signature Buttercrisp Waffle Cones turned black, as well as seven new original works of art created exclusively for the collaboration.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Color-influenced Gastronomy — Innovative collaborations like Jeni's and Cj Hendry's OPAQUE highlight opportunities to explore how color influences consumer perceptions and enjoyment in food.
Pop-up Experience Marketing — The use of immersive pop-up shops serves as a compelling strategy to create buzz and engage consumers with limited-edition products in unique ways.
Art-infused Culinary Creations — Combining art and food, as seen in the OPAQUE collaboration, introduces a novel medium for artists and chefs to challenge consumer expectations and redefine culinary experiences.
Darkness-driven Desserts — OPAQUE's jet-black ice cream emphasizes the potential to attract adventurous consumers by incorporating unexpected colors into traditional foods.

Industry Implications

Frozen Dessert Industry — OPAQUE exemplifies the potential for innovation within the frozen dessert market by using unconventional ingredients and aesthetic designs to differentiate products.
Art-driven Marketing Industry — Collaborations between artists and brands, like Jeni's and Cj Hendry, showcase a growing niche where aesthetic appeal and storytelling captivate customers.
Experiential Retail Industry — The trend of immersive experiences and pop-ups seen with OPAQUE highlights a shift toward creating memorable in-person engagements to drive brand loyalty and sales.

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