The Onyx Collection Returns to Gymshark, Reigniting Hype Among Lifters
Georgia Wray Norsten — May 9, 2025 — Fashion
The 'Onyx collection' makes a bold comeback to Gymshark’s lineup, five years after its legendary debut captivated the brand’s original lifting community. Known for selling out in minutes, this highly anticipated drop pays homage to its roots while evolving for the modern athlete.
Originally inspired by Gymshark athlete and Creative Director of Lifting, David Laid, Onyx is engineered to highlight the physique with superhero-inspired design details that evoke strength, confidence, and performance. The reimagined collection includes the '5.0 Seamless T-Shirt,' 'Tank,' 'Long Sleeve,' 'Tights,' 'Half Tight,' and 'Singlet,' alongside essential training accessories like 'Knee Sleeves,' 'Wrist Straps,' and 'Lifting Socks.'
Designed to meet the demands of today’s high-intensity gym-goer, Onyx fuses functionality with aesthetic impact -- once again becoming a symbol of Gymshark’s performance-first ethos and deep community connection.
Image Credit: GYMSHARK
Originally inspired by Gymshark athlete and Creative Director of Lifting, David Laid, Onyx is engineered to highlight the physique with superhero-inspired design details that evoke strength, confidence, and performance. The reimagined collection includes the '5.0 Seamless T-Shirt,' 'Tank,' 'Long Sleeve,' 'Tights,' 'Half Tight,' and 'Singlet,' alongside essential training accessories like 'Knee Sleeves,' 'Wrist Straps,' and 'Lifting Socks.'
Designed to meet the demands of today’s high-intensity gym-goer, Onyx fuses functionality with aesthetic impact -- once again becoming a symbol of Gymshark’s performance-first ethos and deep community connection.
Image Credit: GYMSHARK
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
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Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Retro Fitness Fashion Resurgence — A wave of nostalgia-driven releases like the Onyx Collection is breathing new life into gym apparel by blending classic styles with modern innovations.
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Performance-driven Apparel — With the return of the Onyx Collection, the focus on delivering clothing that enhances physical performance and aesthetics is increasingly evident, catering to the discerning needs of athletes.
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Community-centric Brand Engagement — Brands like Gymshark are reviving iconic collections to strengthen community ties, turning apparel drops into cultural events that galvanize loyal followings.
Industry Implications
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Athletic Wear Industry — The sustainable revival of iconic collections like Onyx highlights potential within the sector for heritage-inspired releases that resonate with both past and present consumers.
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Luxury Fitness Gear — A focus on prestige and exclusivity seen in limited-edition drops creates opportunities to innovate within high-end, performance-oriented fitness apparel segments.
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Direct-to-consumer Retail — Innovative marketing through direct engagement exemplified by Gymshark's strategy can transform apparel drops into interactive experiences, fostering a loyal and active consumer base.
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