Health-conscious snackers are turning their backs on chips fried in inflammatory seed oils, and instead, they're reaching for alternatives like the new Graza's Olive Oil Potato Chips to experience the satisfying crunch they love without the ingredients they're trying to leave behind. These thin and crispy chips are made with yellow-flesh potatoes cooked in 100% extra virgin olive oil, and seasoned to create flavor-packed varieties like Classic Sea Salt, Hot 'N Sweet (featuring the brand's signature Datil Chile Pepper spice blend,) Sea Salt & Vinegar, and Zesty Caesar.
The special potatoes that Graza uses are exclusively grown for them across 27 farms in Northern Illinois and North Dakota, and they're dry-farmed, meaning that they depend on natural water sources to grow.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
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Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
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Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
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Trend Themes
Healthier Cooking Oils in Snacking — A shift from seed oils to extra virgin olive oil in packaged chips creates room for snacks positioned around perceived anti-inflammatory and premium oil benefits.
Farm-to-bag Traceability — Transparent sourcing from a network of named farms and dry-farming practices supports narratives of provenance and sustainability that can differentiate commodity snack products.
Flavor-forward Functional Snacks — Combining bold regional spices with ingredient-forward formulations enables snacks to deliver both sensory excitement and health-oriented claims in one package.
Industry Implications
Snack Food Manufacturing — Reformulating production lines to accommodate higher-cost, delicate oils and specialty potatoes opens possibilities for premium product tiers and smaller-batch artisanal runs.
Agricultural Supply Chains — Sustaining partnerships with dedicated growers and dry-farming methods presents opportunities to create vertically integrated models that command traceability premiums.
Retail Grocery — Curated shelving and marketing for oil-specific or provenance-led chips could reshape category segmentation and consumer expectations within snack aisles.
