Supplement maker NOVOS Labs is venturing into the food category with the functional, nutrient-dense NOVOS Bar. “We wanted to create a bar that could be smarter than your healthiest meal," says Chris Mirabile, CEO and Founder of NOVOS, "We brought together some of the best minds in longevity, nutrition, and gastronomy to build essential vitamins, minerals, and longevity-enhancing ingredients into one nutrient-dense, whole-food bar that supports skin health, immune function, and metabolism."
The debut flavor lineup includes Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch, which are powered by ingredients like astaxanthin, taurine, functional mushrooms and a fruit and vegetable blend. Equally important, the NOVOS Bar excludes artificial preservatives and seed oils.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Longevity-enhancing Foods — The integration of longevity-enhancing ingredients into everyday foods presents new opportunities for health-oriented consumer products.
Functional Snacking — Consumers seeking multitasking snacks are driving demand for food products that combine nutrition, functionality, and convenience.
Whole-food Innovation — The emphasis on whole-food ingredients in snack products challenges traditional food processing and ingredient sourcing methods.
Industry Implications
Health and Wellness Foods — The creation of nutrient-dense snacks that rival traditional meals requires collaboration across nutrition science, food manufacturing, and health promotion sectors.
Nutraceuticals — As consumers increasingly focus on preventative health, the incorporation of nutraceutical elements into everyday foods broadens the functional food market.
Sustainable Food Systems — Sourcing sustainable, whole-food ingredients for innovative health products places new demands on supply chain visibility and environmental stewardship.
