Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Debra John — September 16, 2025 — Pop Culture
References: kids.lego & marketing-interactive
Tom Holland headlines Never Stop Playing, a short film created for the LEGO Group’s annual Rebuild the World campaign. Set to AC/DC’s High Voltage, the film merges wit, imagination, and cinematic energy to showcase play as an enduring force.
The story begins with Holland portraying a stern commander ordering his soldiers to give up playing. The illusion quickly dissolves into a film set, where the simple click of two LEGO bricks sparks his first transformation—into a footballer at a press conference. Moreover, "with each additional brick, Holland assumes new identities: an entrepreneur championing creativity, a gardener with LEGO-built tools, a weary businessman reminded of forgotten joy, and an artist shaping a fantastical dragon from bricks."
The finale circles back to the commander, now rallying his troops to “never stop playing.” Inventive props—from rocket-powered shoes to a soaring LEGO phoenix—underline the limitless potential of play. Additionally, cameos by Holland’s brothers, Sam and Harry, underscore the message that play bridges generations.
Image Credit: LEGO
The story begins with Holland portraying a stern commander ordering his soldiers to give up playing. The illusion quickly dissolves into a film set, where the simple click of two LEGO bricks sparks his first transformation—into a footballer at a press conference. Moreover, "with each additional brick, Holland assumes new identities: an entrepreneur championing creativity, a gardener with LEGO-built tools, a weary businessman reminded of forgotten joy, and an artist shaping a fantastical dragon from bricks."
The finale circles back to the commander, now rallying his troops to “never stop playing.” Inventive props—from rocket-powered shoes to a soaring LEGO phoenix—underline the limitless potential of play. Additionally, cameos by Holland’s brothers, Sam and Harry, underscore the message that play bridges generations.
Image Credit: LEGO
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
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Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
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