Nescafé Ice Roast is Soluble for Use in Cold Beverages
Michael Hemsworth — April 22, 2023 — Lifestyle
The Nescafé Ice Roast coffee is a soluble coffee product developed with iced beverages in mind to help consumers easily prepare them at anytime with ease.
The product is crafted with 100% Robusta coffee beans grown and produced with sustainability in mind, and have been specialty roasted to offer just the right amount of flavor with no harsh or bitter flavors. The product features a refreshing taste and clear profile when mixed thanks to its ability to dissolve quickly. The coffee is arriving this month in China with availability in Mexico to follow.
Head of Nestlé Product Technology Centre for Coffee in Orbe Damien Tissot spoke on the Nescafé Ice Roast coffee saying, "With Ice Roast, we’ve created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory. By applying an innovative mindset, our teams have created a new sensory experience in cold coffee.”
The product is crafted with 100% Robusta coffee beans grown and produced with sustainability in mind, and have been specialty roasted to offer just the right amount of flavor with no harsh or bitter flavors. The product features a refreshing taste and clear profile when mixed thanks to its ability to dissolve quickly. The coffee is arriving this month in China with availability in Mexico to follow.
Head of Nestlé Product Technology Centre for Coffee in Orbe Damien Tissot spoke on the Nescafé Ice Roast coffee saying, "With Ice Roast, we’ve created a light-medium roast that’s ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory. By applying an innovative mindset, our teams have created a new sensory experience in cold coffee.”
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Ready-to-mix Cold Coffee — There is an opportunity for more soluble cold coffee products with specialty roasts and clear dissolving profiles.
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Sustainable Robusta Coffee — The use of sustainably grown Robusta coffee beans in cold coffee products can appeal to eco-conscious consumers.
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Cold Coffee Sensory Experience — Innovative mindset in creating new sensory experiences in cold coffee provides unique opportunities for product development.
Industry Implications
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Coffee Products — New opportunities exist for coffee product companies to develop more cold coffee offerings with innovative concepts.
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Sustainable Products — Sustainable and eco-friendly products are increasingly in demand, providing new opportunities for coffee companies to differentiate themselves.
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Food and Beverage — The food and beverage industry has the potential to work with coffee companies to develop new products that cater to the growing demand for more varied cold coffee options.
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