Ruby Jewel's Neapolitan Ice Cream Sandwich Taps into "New-stalgia"
Laura McQuarrie — February 26, 2025 — Lifestyle
References: berryondairy & rubyjewel
Ruby Jewel's limited-edition Neapolitan ice cream sandwich serves up three beloved flavors in a bite, offers a fresh twist on a familiar format, and taps into consumers' love of "new-stalgia."
“We wanted to create a nostalgic yet modern twist on a flavor everyone loves,” said Megan Benson, Marketing Director at Ruby Jewel, “By pairing our fresh, house-made strawberry ice cream with two distinct cookies, we put a Ruby Jewel spin on an old-time favorite.” Ruby Jewel's take on Neapolitan sandwiches strawberry ice cream between a sweet vanilla sugar cookie on one side and a decadent double chocolate cookie on the other.
While the flavors and fun format promise to draw newcomers to the brand, ingredient-conscious consumers will discover an appreciation for the brand's commitment to quality, all-natural, locally produced ingredients.
“We wanted to create a nostalgic yet modern twist on a flavor everyone loves,” said Megan Benson, Marketing Director at Ruby Jewel, “By pairing our fresh, house-made strawberry ice cream with two distinct cookies, we put a Ruby Jewel spin on an old-time favorite.” Ruby Jewel's take on Neapolitan sandwiches strawberry ice cream between a sweet vanilla sugar cookie on one side and a decadent double chocolate cookie on the other.
While the flavors and fun format promise to draw newcomers to the brand, ingredient-conscious consumers will discover an appreciation for the brand's commitment to quality, all-natural, locally produced ingredients.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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New-stalgia Dessert Innovations — Combining nostalgic flavors with contemporary twists creates opportunities for modern dessert experiences that appeal to both traditionalists and trendsetters.
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Multi-flavor Offerings — Products offering diverse flavor combinations simultaneously satisfy multiple cravings, appealing to adventurous consumers who appreciate variety in every bite.
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Ingredient-conscious Treats — Consumers' demand for clean-label ingredients presents a chance for brands to differentiate themselves by emphasizing quality and sourcing transparency in their products.
Industry Implications
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Artisanal Ice Cream — The artisanal ice cream sector can capitalize on the trend of combining unique flavors and high-quality ingredients to create premium, nostalgic treats with a modern twist.
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Gourmet Cookie Manufacturing — This industry stands to gain from leveraging premium and creative cookie pairings that serve as versatile partners for innovative frozen desserts.
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Locally Sourced Food Production — As consumers increasingly favor transparency and sustainability, local producers can thrive by emphasizing their role in creating high-quality and ethically sourced food options.
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