What is the trend of sober-curious experiences?

Growing interest in alcohol-free lifestyles provides new opportunities for products that enhance the sober-curious experience through innovative designs and flavors.

What is the trend of seasonal non-alcoholic products?

The demand for creative non-alcoholic seasonal offerings like advent calendars allows for exploring unique festive product lines.

What is the trend of personalized beverage packs?

Customizable and themed beverage collections present a novel way for brands to engage consumers seeking tailored drinking experiences.

What are the implications for the non-alcoholic beverage industry industry?

Increased interest in sober-friendly options is driving non-alcoholic beverage brands to explore novel product formats that appeal to the health-conscious consumer.

What are the implications for the gifting industry industry?

The trend in alcohol-free advent calendars opens up new approaches in the gifting market for curated, personalized presents that cater to the wellness-minded.

What are the implications for the subscription boxes industry?

Expanding consumer desire for unique, recurring discoveries in drinks can fuel growth in the subscription box industry, especially featuring non-alcoholic selections.

Mocktail Advent Calendars : mocktail advent calendar

Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails

Laura McQuarrie — November 21, 2025 — Lifestyle

References: upsidedrinks

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With many people already planning for Dry January, Upside Drinks' Mocktail Advent Calendar offers a perfect way to support a sober-curious journey—especially for those who haven’t yet fully committed to an alcohol-free lifestyle. Featuring 24 thoughtfully and expertly curated non-alcoholic cocktails, this alternative advent calendar offers a mix of 0.0% and

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Sober-curious Experiences — Growing interest in alcohol-free lifestyles provides new opportunities for products that enhance the sober-curious experience through innovative designs and flavors.
Seasonal Non-alcoholic Products — The demand for creative non-alcoholic seasonal offerings like advent calendars allows for exploring unique festive product lines.
Personalized Beverage Packs — Customizable and themed beverage collections present a novel way for brands to engage consumers seeking tailored drinking experiences.

Industry Implications

Non-alcoholic Beverage Industry — Increased interest in sober-friendly options is driving non-alcoholic beverage brands to explore novel product formats that appeal to the health-conscious consumer.
Gifting Industry — The trend in alcohol-free advent calendars opens up new approaches in the gifting market for curated, personalized presents that cater to the wellness-minded.
Subscription Boxes — Expanding consumer desire for unique, recurring discoveries in drinks can fuel growth in the subscription box industry, especially featuring non-alcoholic selections.

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