What is the trend of better-for-you snacks?

M&M's Munchums are a better-for-you version of classic candies, paving the way for other healthier snack options.

What is the trend of gluten-free options?

M&M's Munchums are gluten-free, creating a market opportunity for more gluten-free snack options.

What is the trend of lower sugar content?

M&M's Munchums have 40% less sugar than M&M's Milk Chocolate Candies, signaling a consumer trend towards low-sugar snacks.

What are the implications for the snack foods industry?

M&M's Munchums offer disruptive innovation opportunities for companies creating better-for-you snacks that are gluten-free and contain less sugar.

What are the implications for the confectionery industry industry?

M&M's Munchums present an opportunity for confectionery companies to offer gluten-free and low-sugar alternatives to classic candies.

What are the implications for the health food industry industry?

M&M's Munchums fit into the health food industry, creating an opportunity for more companies to offer healthier snack options.

Baked Chocolate Candies : M&M’s Munchums

The New M&mMs Munchums Put a Twist on a Classic Candy

Katherine Pendrill — March 26, 2022 — Lifestyle

References: bestproducts

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If you've been waiting for your next snack obsession, look no further than the new M&M’s Munchums.

The new M&M’s Munchums are billed as a better-for-you version of the candies you know and love. The new candies feature a crunchy, baked shell that’s coated in milk chocolate and surrounds a crispy center. Not only are the new candies baked, but they are also gluten-free, made with natural flavors, and contain 40% less sugar than M&M’s Milk Chocolate Candies. Mars has also given the new M&M’s Munchums unique packaging and the color of each piece is tan (instead of the usual rainbow hues).

With 70 pieces inside each 4.94-ounce Sharing Size bag, there's more than enough to go around.

Image Credit: Mars

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Trend Themes

Better-for-you Snacks — M&M's Munchums are a better-for-you version of classic candies, paving the way for other healthier snack options.
Gluten-free Options — M&M's Munchums are gluten-free, creating a market opportunity for more gluten-free snack options.
Lower Sugar Content — M&M's Munchums have 40% less sugar than M&M's Milk Chocolate Candies, signaling a consumer trend towards low-sugar snacks.

Industry Implications

Snack Foods — M&M's Munchums offer disruptive innovation opportunities for companies creating better-for-you snacks that are gluten-free and contain less sugar.
Confectionery Industry — M&M's Munchums present an opportunity for confectionery companies to offer gluten-free and low-sugar alternatives to classic candies.
Health Food Industry — M&M's Munchums fit into the health food industry, creating an opportunity for more companies to offer healthier snack options.

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