M&M’s All Cerulean candies have been debuted as a new treat created with The Devil Wears Prada 2 in mind to help fans celebrate the cinematic sequel in a delicious way. The product consists of the signature M&M's Milk Chocolate candies, which put a cerulean blue in the spotlight for their crispy candy shell as a nod to a scene from the original film. The candies are contained inside blue boxes branded with the same blue hue and a cable-knit sweater print to further drive home the garment-inspired nature of the treat.
M&M’s All Cerulean candies are being offered for free to fans who can get their hands on them online Friday, May 1, 2026 starting at 11am EST, but only while supplies last.
Image Credit: Mars
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Film-branded Confectionery — Branded sweets tied to major film releases create novel product tie-ins that can redefine promotional pipelines and consumer engagement metrics.
Color-driven Merchandise — A single hue used as a narrative device across packaging and product design can establish collectible aesthetics that shift brand extension strategies.
Limited-time Digital Drops — Time-limited online giveaways and drops generate scarcity-driven demand patterns that can transform inventory and marketing models for fast-moving consumer goods.
Industry Implications
Confectionery — Chocolate and candy manufacturers can leverage cinematic storytelling and seasonality to diversify SKUs and capture premium-margin novelty segments.
Fashion-entertainment Collaborations — Crossovers between apparel motifs and entertainment IPs present new licensing frameworks that blend physical goods with cultural moments.
E-commerce Promotions — Online-first limited releases and promotion-timed stock strategies are reshaping digital conversion funnels and customer acquisition economics.
