What is the trend of employee snack breaks?

Opportunity for snack and food companies to partner with tech companies for snack break initiatives.

What is the trend of customized snack products?

Opportunity for snack companies to create personalized snack products for corporate gift-giving purposes.

What is the trend of wellness programs?

Opportunity to integrate snack break initiatives into corporate wellness programs to improve work-life balance.

What are the implications for the food & beverage industry?

Collaborate with tech companies to provide snacks for employees and create snack products for corporate gift-giving purposes.

What are the implications for the technology industry?

Partner with food and beverage companies to roll out initiatives to encourage healthy work-life balance and improve employee mental health.

What are the implications for the corporate wellness industry?

Integrate snack break initiatives into corporate wellness programs to boost employee wellness and productivity.

Branded Cookie Breaks : Microsoft 365 & Oreo

Microsoft 365 & Oreo are Teaming Up to Give Employees a Break

Laura McQuarrie — October 19, 2022 — Marketing

References: microsoft & designtaxi

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Microsoft 365 and Oreo created the THINVITE during National Cookie Month to deliver 15-minute snack breaks straight to the calendars and doorsteps of employees to encourage a healthy work-life balance. As Microsoft shared in a blog post announcing the partnership, "While a 15-minute break from your computer won’t fix everything, our research shows that even short breaks allow your brain to reset from the stress of back-to-back meetings. It’s a bite-sized step anyone can take."

There's also limited-edition Oreo Thins Snack Break Expansion Cookie Packs that have been created, complete with custom-packaged Oreo Thins featuring Clippy and the Clippy Dippy for mess-free dunking during snack breaks.

This initiative comes at a time when burnout, stress and declining mental health are at all-time highs among workers, along with intensifying labor shortages.

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Trend Themes

Employee Snack Breaks — Opportunity for snack and food companies to partner with tech companies for snack break initiatives.
Customized Snack Products — Opportunity for snack companies to create personalized snack products for corporate gift-giving purposes.
Wellness Programs — Opportunity to integrate snack break initiatives into corporate wellness programs to improve work-life balance.

Industry Implications

Food & Beverage — Collaborate with tech companies to provide snacks for employees and create snack products for corporate gift-giving purposes.
Technology — Partner with food and beverage companies to roll out initiatives to encourage healthy work-life balance and improve employee mental health.
Corporate Wellness — Integrate snack break initiatives into corporate wellness programs to boost employee wellness and productivity.

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