What is the trend of cannabis-infused beverages?

The trend of creating innovative beverage options infused with cannabis opens the door for new products that could offer potential health benefits to consumers.

What is the trend of seasonal flavors?

Brands can capitalize on the changing seasons with limited edition flavors to create buzz and excitement surrounding their product launches.

What is the trend of socializing cannabis blends?

Creating cannabis blends that are both uplifting and social can be a unique selling point for cannabis-infused beverage brands.

What are the implications for the cannabis-infused beverages industry?

Brands like LEVIA are leading the industry in the creation of innovative cannabis-infused beverages, which could pave the way for new entrants in the market.

What are the implications for the beverage industry industry?

The beverage industry could benefit from the incorporation of unique and unconventional ingredients, like cannabis, to create new products and appeal to a wider range of consumers.

What are the implications for the seasonal products industry?

The trend of offering seasonal product offerings can be leveraged by a range of industries to create excitement around limited edition items and drive sales.

Celebratory Cannabis-Infused Seltzers : Mellow Mule

LEVIA Celebrates 4/20 with the Launch of 'Mellow Mule'

Grace Mahas — March 31, 2022 — Lifestyle

References: instagram & levia.buzz

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In anticipation of spring and in celebration of 4/20, LEVIA -- the renowned cannabis-infused seltzer brand, recently announced the launch of its latest season flavor -- Mellow Mule. With Mellow Mule, LEVIA replicates the benefits of its 'Celebrate' can - a hybrid cannabis blend uplifting and socializing consumers - in a new, refreshing way. The new beverage boasts a refreshing blend of ginger with a hint of lime.

“We’re excited to introduce Mellow Mule as the latest in our run of seasonal flavors,” said Matt Melander, co-founder of LEVIA. “We’ve gotten a great reception from our previous Cranberry Lime, Pomegranate Punch, and Orange Blossom cans, and look forward to continuing to deliver fun and innovative experiences. Be sure to pick up a Mellow Mule while you can!”

LEVIA’s Mellow Mule will be available the first week of April in over 150 licensed dispensaries throughout the state of Massachusetts.

Image Credit: Hailey Bonia

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Trend Themes

Cannabis-infused Beverages — The trend of creating innovative beverage options infused with cannabis opens the door for new products that could offer potential health benefits to consumers.
Seasonal Flavors — Brands can capitalize on the changing seasons with limited edition flavors to create buzz and excitement surrounding their product launches.
Socializing Cannabis Blends — Creating cannabis blends that are both uplifting and social can be a unique selling point for cannabis-infused beverage brands.

Industry Implications

Cannabis-infused Beverages — Brands like LEVIA are leading the industry in the creation of innovative cannabis-infused beverages, which could pave the way for new entrants in the market.
Beverage Industry — The beverage industry could benefit from the incorporation of unique and unconventional ingredients, like cannabis, to create new products and appeal to a wider range of consumers.
Seasonal Products — The trend of offering seasonal product offerings can be leveraged by a range of industries to create excitement around limited edition items and drive sales.

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