What is the trend of connected packaging?

Interactive juice boxes with scannable QR codes present an opportunity to gather real-time customer insights and enhance user engagement.

What is the trend of gamification in marketing?

The integration of gamified elements in packaging elevates the customer experience and fosters engagement among younger demographics like Gen Z.

What is the trend of augmented reality branding?

Leveraging characters and digital rewards through augmented reality overlays on products can deepen brand loyalty and widen market reach.

What are the implications for the beverage industry industry?

Incorporating digital interaction in beverage packaging can redefine consumer engagement and drive purchasing decisions.

What are the implications for the consumer electronics industry?

Promotional offers linked to electronics, such as gaming consoles, can increase brand attractiveness and tap into tech-savvy audiences.

What are the implications for the retail analytics industry?

Connected packaging serves as a dynamic platform for collecting detailed consumer data, transforming how retail analytics are conducted.

Interactive Juice Boxes : Mega Back to School

Interactive Fruit Juice Packaging Image 1

Personality-Inspired Drink Packaging Image 1

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Suntop's Mega Back to School Campaign Integrates Connected Packaging

Laura McQuarrie — September 3, 2025 — Lifestyle

References: suntop & fabnews.live

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Suntop's Mega Back to School 2025 campaign gives customers the chance to win major prizes like trips to Japan, gaming consoles and sought-after collectible figurines. Created to engage Gen Z, the connected packaging experience was created in partnership with One Piece, and fan-favorite characters are featured on-pack with scannable QR codes.

No matter if they win big or not, users who scan the QR code on the packaging and register with their details unlock digital wallpapers as a reward for completing their entry. On the brand side, the web page serves as a tool for tracking real-time customer interactions, like buying habits, product preferences, average engagement time, and more, to deliver more optimized marketing based on collected insights.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Connected Packaging — Interactive juice boxes with scannable QR codes present an opportunity to gather real-time customer insights and enhance user engagement.
Gamification in Marketing — The integration of gamified elements in packaging elevates the customer experience and fosters engagement among younger demographics like Gen Z.
Augmented Reality Branding — Leveraging characters and digital rewards through augmented reality overlays on products can deepen brand loyalty and widen market reach.

Industry Implications

Beverage Industry — Incorporating digital interaction in beverage packaging can redefine consumer engagement and drive purchasing decisions.
Consumer Electronics — Promotional offers linked to electronics, such as gaming consoles, can increase brand attractiveness and tap into tech-savvy audiences.
Retail Analytics — Connected packaging serves as a dynamic platform for collecting detailed consumer data, transforming how retail analytics are conducted.

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