These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Michael Hemsworth — July 24, 2025 — Lifestyle
References: mcdonalds & restaurantbusinessonline
These McDonald’s CosMc drinks have been announced on the heels of the brand's move to close dedicated CosMc locations and instead focus on providing specific refreshments in its existing restaurants. The drinks will make their debut at more than 500 locations and come in five varieties including the Toasted Vanilla Frappe, Strawberry Watermelon Refresher, Sprite Lunar Splash , Popping Tonic Refresher and the Creamy Vanilla Cold Brew. The drinks all have a cold composition that embraces Gen Z interest in chilled refreshments that range from fruit-forward to caffeinated.
Beverage Category Lead Charlie Newberger commented on the McDonald’s CosMc drinks saying, "We’re not just adding drinks to the menu, we’re advancing our global beverage platform that fits naturally with how people already enjoy McDonald’s. We’ve got the structure, the tools and the team to move fast and scale what works. The first test in the U.S. market is a big step in our global direction.”
Image Credit: McDonald's
Beverage Category Lead Charlie Newberger commented on the McDonald’s CosMc drinks saying, "We’re not just adding drinks to the menu, we’re advancing our global beverage platform that fits naturally with how people already enjoy McDonald’s. We’ve got the structure, the tools and the team to move fast and scale what works. The first test in the U.S. market is a big step in our global direction.”
Image Credit: McDonald's
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Gen Z-driven Flavor Innovations — Influencing beverage offerings, Gen Z's preference for unique flavor combinations continues to shape product development in the fast-food industry.
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Cold Beverage Popularity — Chilled drink compositions are becoming increasingly popular, reflecting a broader consumer shift towards refreshing, cold options.
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Fast-food Beverage Diversification — Expanding drink menus in fast-food chains represents a trend towards capturing a wider audience with varied beverage preferences.
Industry Implications
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Fast-food Chains — Fast-food chains are diversifying their beverage offerings to align with evolving consumer preferences and drive new revenue streams.
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Beverage Manufacturing — Beverage manufacturers are finding opportunities to collaborate with fast-food brands to introduce innovative drink options tailored to new consumer demographics.
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Flavor and Fragrance Industry — The flavor and fragrance industry plays a crucial role in developing distinctive taste profiles that appeal to Gen Z consumers, driving innovation in food and beverages.
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