What is the trend of branded co-branding?

Opportunity for fast food brands to collaborate with popular movies and TV shows to create co-branded meals.

What is the trend of celebrity meal crossovers?

Celebrity-endorsed meals that are inspired by movies, TV shows, or songs, creating a unique dining experience.

What is the trend of global limited edition offerings?

Limited time meals available in multiple countries, creating a sense of exclusivity and global appeal.

What are the implications for the fast food industry?

Fast food chains can explore partnerships with entertainment industry to create co-branded meals that attract customers.

What are the implications for the film and television industry?

Movie and TV production companies can collaborate with QSR brands to create promotional meals inspired by their content.

What are the implications for the music industry?

Music artists and record labels can team up with fast food chains to create special meals that resonate with fans of their songs.

Content-Inspired QSR Meals : McDonald's As Featured In Meal

McDonald's As Featured In Meal Takes After Meals in Movies and More

Michael Hemsworth — August 10, 2023 — Lifestyle

References: mcdonalds & fastfoodpost

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

The McDonald's As Featured In Meal is a co-branded offering from the QSR brand that puts some of the meals feature prominently in movies, TV shows and songs in the spotlight. The debut offering of the meal boasts a Loki-branded Sweet 'N Sour Sauce as an homage to the upcoming season 2 of the namesake series. The meal will arrive August 14, 2023 for fans to pick up and is being touted as the biggest global meal that the brand has created to date with availability in more than 100 countries for a limited time only.

The McDonald's As Featured In Meal is being offered while supplies last with patrons able to pick it up in-restaurant, at the drive-thru or on the app.

Image Credit: McDonald’s

Question 1

Which best describes your experience with frozen watermelon "ice cream"?

Question 2

Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?

Question 3

How likely are you to make watermelon “ice cream” again?

Question 4

What did you like about making watermelon “ice cream”?

Select all that apply

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Branded Co-branding — Opportunity for fast food brands to collaborate with popular movies and TV shows to create co-branded meals.
Celebrity Meal Crossovers — Celebrity-endorsed meals that are inspired by movies, TV shows, or songs, creating a unique dining experience.
Global Limited Edition Offerings — Limited time meals available in multiple countries, creating a sense of exclusivity and global appeal.

Industry Implications

Fast Food — Fast food chains can explore partnerships with entertainment industry to create co-branded meals that attract customers.
Film and Television — Movie and TV production companies can collaborate with QSR brands to create promotional meals inspired by their content.
Music — Music artists and record labels can team up with fast food chains to create special meals that resonate with fans of their songs.

1.6

Score

Popularity

Activity

Freshness